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Publishers Weekly Advertising - INSIDE PAGES (Deadline: 08/12/2020)

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Sign in for your pricing!
Price: $650.00
Quantity: *

Reach 68,000 book professionals through IBPA's Publishers Weekly cooperative advertising!

Be sure to sign in for discounted IBPA member price of $450 each.

Registration Deadline: Wednesday, August 12, 2020
Materials Due: Friday, August 14, 2020
Magazine Mailed: Monday, August 31, 2020

Founded in 1872 and published continuously since then, Publishers Weekly's print edition boasts 17,000+ subscribers with a pass-along rate of 4 readers per issue and is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers. Publishers place ads in Publishers Weekly to notify the book trade about the new and active backlist titles currently available for the busy fall buying season. IBPA's special supplement highlights titles from the independent publishing community. There is strength in numbers!

IBPA offers two options for Publishers Weekly advertising: inside page advertising and front cover advertising (non-guaranteed). To request front cover advertising, click here.

Special considerations -

  • Cost is $450 per title for inside pages and $950 per title for front cover (non-guaranteed). See below for information about front cover placement then click here if interested in requesting front cover placement.
  • The print ad will run in the August 31, 2020 issue of Publishers Weekly. This is a special issue featuring 'Big Indie Books of the Fall.'

Inside pages vs. front cover -

Click here to see sample layouts for the inside pages and front cover.

-- Inside pages - $450 / title
-- Front cover - $950 / title

All IBPA members can order placement in the inside pages for $450. We're able to feature approximately 10 titles per page on the inside pages. All titles are listed in specific genres; each listing includes a brief description and all pertinent ordering information. All books in the inside pages are displayed in 4-color.

All IBPA members can request placement on the front cover here for $950. We're able to feature only 12-14 titles indicative of the varying genres produced by our members on the front cover. This means, not everyone who requests the front cover can be placed there. All books on the front cover are displayed in 4-color.

If you request the front cover and we can't place you there, your title will run in its specific genre list within the inside pages and you will be refunded the additional $500 front cover fee.

Next steps -

After we receive your order we will send a confirmation email asking for more details. Included in this 4-color ad will be your book's front cover along with information about your book and a brief description. Please email Terry Nathan, IBPA COO, at with questions.

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