Reach a select group of more than 5,000 public library adult librarians: Nonfiction Focus with this eBlast!
Be sure to sign in for the discounted IBPA member price of $199 each.
Registration Deadline: Friday, October 9, 2020 (or until sold out)
Materials Due: Tuesday, October 13, 2020
E-Blast Sent: Thursday, November 5, 2020
In cooperation with LibraryWorks, IBPA sends dedicated eBlasts containing only fifteen (15) member titles to a select group of 5,000 librarians, as well as to librarians who expressed interest in indie titles at IBPA's booth at the American Library Association annual conference.
For this program, IBPA designs a targeted eBlast that includes your book's cover image, a 50-word description, wholesaler information, and a unique, lead-generating link of your choosing.
LibraryWorks then pulls a list of 5,000 librarians based on the criteria of each eBlast. Launching quarterly (Spring, Summer, Fall, Winter), there are six categories of IBPA Library eBlasts:
- Elementary School Librarians
- Middle and High School Librarians
- College and Academic Librarians
- Public Library Children's and YA Librarians
- Public Library Adult Librarians - Nonfiction Focus
- Public Library Adult Librarians - Fiction Focus
The librarians who receive these eBlasts are all LibraryWorks subscribers who have provided information (location, branch, position, etc...) that allows LibraryWorks to organize them into the groups above.
Every librarian who clicks on your cover image or the title's MORE button is logged by LibraryWorks. This means that approximately 3-4 weeks after the e-blast is sent, IBPA receives a spreadsheet with that information. We share this list of leads with you, allowing you to follow up with the librarians who are interested in your title. It's a powerful way to grow your email marketing list!
The price for the Library Market eBlast is $199 per title, per eBlast for IBPA members.
Required materials -
After registering for this program, you will receive an email with a downloadable PDF explaining the next steps. This PDF will contain a link to an online form where you will enter your book information and upload your cover image. Please prepare these materials:
- Publisher name
- Title and subtitle
- 50 word description*
- ISBNs and Formats (up to 3)
- Wholesaler/Distributor (up to 3)
- Cover image (.jpg at 250 pixels wide for vertical rectangle format, 300 pixels wide for square format, and 350 pixels wide for horizontal rectangle format.)
- Web Link for MORE button**
*It is important to include parts of any significant reviews from the major trade media or influential and recognizable people in the description. If possible, a good review should take the place of a general description.
**At the end of each book's description, there will be a MORE button, which will take the librarian to the web page of your choice. It is suggested that you make it as easy as possible for the librarians to get the information about your book they need. The MORE button and the cover image will both link to the same URL.
What to expect -
As with all book marketing, results will vary. However, the average response to e-blasts of this nature is generally higher than other services and products sent to librarians. This is because the LibraryWorks list is an opt-in list -- every librarian on the list asked to be on the list. Response to these eBlasts generally range from 8-18%. For a deployment to 5,000 librarians, there will be approximately 400-900 leads across all fifteen (15) titles. Specific titles average between 20-40 leads, with the range being 4 on the low side and 275 on the high side.
Check out the American Librarian Association's Fact Sheet for more information about librarians and the library market.
Member testimonials -
“Thank you so much for sending the four lists of librarians who showed interest in our titles by clicking on the links in the March 10th K-12 Library eBlast. These are wonderful contacts we’ll be able to reach out to about our other children’s trade books on science. We appreciate the opportunity to participate in these IBPA e-blasts!” — Claire Reinburg, NSTA
“We love the IBPA’s Library eBlast Program, not only for the visibility it provides but also for the opportunity to collect high-quality leads that we can use in our marketing efforts going forward. This program allows us to see quantifiable results from our marketing spend while we build relationships with this important market segment. I highly recommend it to other IBPA members!” — Jennifer Scroggins, KiCam Projects
“IBPA’s recent Spring Public Library eBlast helped push my latest indie title into a second printing. Libraries want to support indie authors and publishers, but they have to know who we are. Thanks, IBPA, for getting the word out!” — Susan Wittig Albert, Persevero Press
Perhaps the best testimonial of all is that every IBPA Library Market eBlast offered in 2017, 2018, 2019, and so far in 2020 has sold out!
Next steps -
After you place your order, you'll receive an email with a downloadable PDF that will walk you step-by-step through the process. All required materials are due Tuesday, October 13, 2020.
Please email questions to IBPA's Director of Marketing & Programming Lee Wind at email@example.com, or call him in the IBPA office at 310-546-1818. He's happy to help!