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Bookstore Catalog - 1/4 PAGE (Winter 2019 - Deadline: 09/20/19)

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Introduce your book(s) to 3,500 chain and independent bookstore buyers using IBPA's Bookstore Catalog!

Be sure to sign in for the discounted IBPA member price of $249 each.

Registration Deadline for the Winter 2019 Bookstore Catalog: Friday, September 20, 2019
Materials Due: Tuesday, September 24, 2019
Catalog Mailed: Wednesday, November 6, 2019

IBPA's Bookstore Catalog is mailed quarterly (March, June, September, November) to 3,500 chain and independent booksellers across the United States. IBPA's mailing list includes 1,100 IndieBound bookstores and 2,400 sellers and buyers sourced from Ingram.

For 2019, we're excited to expand the cooperative marketing impact of the catalog through the American Booksellers Association's (ABA's) Monthly Box Mailing program. The 750 Indie bookstores receiving ABA's Monthly Box Mailing earn their boxes by participating in various IndieBound and ABA initiatives. This means that the most active and engaged bookstores in the United States will receive copies of IBPA’s “Indie Titles for Your Consideration” Bookstore Catalog!

ABA's “Monthly Box Mailing” distribution dates for the IBPA Bookstore Catalog will be:
April 2019 (Spring 2019 Bookstore Catalog)
July 2019 (Summer 2019 Bookstore Catalog)
October 2019 (Fall 2019 Bookstore Catalog), and
January 2020 (Winter 2019 Bookstore Catalog).

To cover this additional expense, the cost of both quarter-page and full-page ads in IBPA’s Bookstore Catalog has increased slightly. The 2019 prices are $249 for a quarter-page ad and $849 for a full-page ad. Repeat ads with no changes receive 10% off.

For information about the full-page publisher ads, click here.

The price for the quarter-page Bookstore Catalog ad is $249 per title, per catalog for IBPA members.

Browse our most recent issue in the gray box display window above.

See the Spring 2018 Bookstore Catalog, featuring Newbery Award--winning author and indie publisher, Kwame Alexander, here.

The Summer 2018 Bookstore Catalog, featuring multi-award-winning Patagonia books, can be seen here.

The Fall 2018 Bookstore Catalog, featuring the over-12 million-copies sold Elf On The Shelf, can be seen here.

The Winter 2018 Bookstore Catalog, featuring the multi-award-winning publisher Lee & Low, can be seen here.

The Spring 2019 Bookstore Catalog, featuring #1 New York Times Bestselling Author Charlaine Harris, published by her literary agency—and independent publisher—JABberwocky Literary Agency, can be seen here.

The Summer 2019 Bookstore Catalog, featuring the "Go Local" Independent Publishing of Arcadia Publishing & The History Press can be seen here.

Special considerations -

  • Cost is $249 per title placement for IBPA members.
  • IBPA members interested in a full page Bookstore Catalog ad for $849/page can click here for more information.
  • To maximize your chances for success with this program, please list a distributor from whom bookstores can buy your book wholesale. (Note: Amazon is an online retailer, not a distributor, and will not be listed in the Bookstore Catalog.)

The IBPA Winter 2019 Catalog Drives Diversity -

The Winter 2019 bookstore catalog will highlight how Independent Publishers are driving diversity in publishing, and how bookstores can do that, too—by ordering the books featured inside! The catalog cover will spotlight “The Doctor’s Secret,” a gay interracial romance (and the first of a new trilogy) by Heidi Cullinan, published by Dreamspinner Press. Here's our draft of the catalog cover:

1/4 page cooperative ads -

Cooperative ads are 1/4 page and cost $249 each for IBPA members. The following information is required:

Member testimonials -

"Believe me, I have tried everything, and there are only two or three things in the Indie marketing arena that do work. IBPA's Bookstore Catalog has been effective for us!" 
—Charles Davis, Golden Lotus Publishing

I want to thank you very much for sending me a personal copy of IBPA’s Indie Titles For Your Consideration Fall 2015 catalog. The quality of these productions is simply outstanding. I love the texture of the covers for the Indie Titles catalog. Your overall package presentation (cover letter insert) is very professional and thoughtfully written. These items were significant highlights to my month of September. I am very proud to be associated with such a fine, classy organization."
—Valerie Christopher, IBPA Member

Bookstore testimonial -

"We love the thrill of introducing our community to the books they won't see at the grocery store, including those we find in IBPA's Indie Titles catalog. Books matter. Stories matter. People matter."
—Mara Lynn Luther, Owner of Montana's Chapter One Book Store

Repeat Ads -

If you are re-running an ad with no changes, you'll receive 10% off the 2019 quarter-page price. Use the discount code
and email Lee at with the previous issue date, page number, and the book title(s) you'd like to run again.

Next steps -

Once you've placed your order you'll receive an email with a downloadable PDF that walks you through the “Next Steps”. You'll be entering in your metadata and uploading your cover image via an online form, and you'll find all the details in that document. Note that for the Fall 2019 Bookstore Catalog, all metadata and materials are due by July 23, 2019.

Please email IBPA Director of Marketing & Programming, Lee Wind, at with questions, or call into the IBPA office at 310-546-1818. We're happy to help!

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