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Do you have an idea for a webinar that would be appropriate for independent publishers? Would you like to share your knowledge with the IBPA community? If so, please fill out IBPA's 2020 Call for Webinar Proposals. Thank you!

 

    

To LLC or Not to LLC (or Inc.)

Date (past): Wednesday, January 15, 2020

Publishing attorney Jonathan Kirsch offered a checklist approach to the pros and cons of operating as a business entity, including the use of an LLC or a corporation. (Foundational/Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.

 

 

 

 


Amazon Master Class: Keywords and Categories and Deep Dive Tools for Optimizing Your Amazon Page

Date: (past) Wednesday, January 22, 2020 - RESCHEDULED FOR WEDNESDAY FEBRUARY 5, 2020

Internationally recognized book marketing and media relations expert Penny C. Sansevieri demonstrated how to determine keywords and categories and optimize your Amazon book page. (Advanced/Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.

 

 

 


Facebook and Instagram 201: Deep Dive to Success

Date: (past) Wednesday, February 12, 2020

Michel Guyon shared how he used Facebook and Instagram to drive a 35X return on ad spend and make his book an Amazon Best Seller across multiple categories. (Advanced/Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.

 

 

 


Create Your Publishing Business Plan: From Manuscript to Shelf, Discovering the Right Publishing Path for You

Date: (past) Wednesday, February 26, 2020

Publishing expert David Wogahn described how to create a publishing business plan that's more than a spreadsheet or to do list. (Foundational/Strategic & Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.

 

 

 


How to Turn a Book Into a Movement

Date: (past) Wednesday, March 11, 2020

New York Times bestselling author, speaker, and activist Jodee Blanco shared her proven strategies for turning a book into a cultural movement. (Foundational/Strategic & Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.

 

 

 

 


Cookbook Panel: Production, Marketing, and More!

Date: (past) Wednesday, March 25, 2020

A panel of cookbook publishers explored elements of production and marketing while sharing best practices in the field. (Foundational/Practical)

Subscribe to our full season of 12 webinars and IBPA will send you the video recording of this webinar, along with the presenter slides.


Publicize Your Books Using Movie Publicity Techniques

Date: Wednesday, April 15, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

Famed movie publicist and publisher Michael S. Baumohl will teach the magical world of FREE publicity promotion, how the movie companies do it, what it is, how it works, and how you can do it. (Advanced/Strategic & Practical)

 


How to Pitch Your Books to a Distributor

Date: Wednesday, April 29, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

Bailey Davis, Supervisor, Content Acquisition Sales at Ingram Content Group, will discuss the various pieces of information distributors look for when courting or being approached by a new client. (Advanced/Practical)

 

 


Project Management for Publishers and Authors

Date: Wednesday, May 13, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

Using the principles of project management, Dr. Charles Sanger will explain how to develop, control, and move books from concept to publication - on time and on budget. (Foundational/Practical)

 

 


Ebook Marketing Strategy, Tips, and Best Practices

Date: Wednesday, May 27, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

Gleaned from 12 years of Smashwords existence, Jim Azevedo will teach simple, yet proven tactics and strategies to make your books more accessible, discoverable, and desirable to more readers. (Foundational/Strategic & Practical)

 


May the Core Be With You: Author and Publisher Branding

Date: Wednesday, June 10, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

Mara Purl will take publishers and their authors through a structured identification of elements to create a unique brand. (Foundational/Strategic)

 

 


Better Book Trailers and Beyond: Video that Grabs Readers

Date: Wednesday, June 17, 2020
Start Time: 10:00 AM Pacific | 1:00 PM Eastern
Price: $19 for IBPA Members | $39 for Non-Members

25 year veteran TV news anchor Larry Brill will present a workshop on how to create better video book trailers and why publishers should not limit their video marketing to trailers. (Foundational/Strategic)

 


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