From PASCAL to PMA to IBPA: the name has changed, but the soul remains the same.
In 1983, a group of 15 Southern California independent publishers, who couldn’t afford to attend the annual convention of the American Booksellers Association, decided to pool their funds and send IBPA’s founder Jan Nathan to represent them and their books. Jan returned from the show excited about possibilities, and the Publishers Association of Southern California (PASCAL) was born.
|IBPA founder Jan Nathan
The group of independent publishers quickly saw that national marketing was one of the greatest challenges facing independent publishing, so the concept of cooperative marketing became the backbone of the association. As the association grew, the name changed to reflect this focus. PASCAL became the Publishers Marketing Association (PMA) and new programs were developed.
As time passed, the IBPA Board of Directors decided another name change was needed, this time to reflect the growing concerns of independent publishers beyond cooperative marketing programs. So, in 2008, PMA became the Independent Book Publishers Association (IBPA). Now, in addition to low-cost cooperative marketing programs, IBPA works hard to level the playing field for small and independent book publishers through educational opportunities, publications, and advocacy.
Today, IBPA is one of the most influential associations in independent publishing. We work hand-in-hand with many highly-regarded, book publishing industry professionals and are always available to answer question. Let us know what you need. We're happy to help.