The IBPA member benefit
IBPA has partnered with Publishers Weekly magazine on special individual and cooperative advertising programs. IBPA members can now buy individual ads at substantial discounts off the rack rate and/or cooperative ads (12 books/page) to run in the Spring and Fall under a special IBPA umbrella. More information below. Contact IBPA COO Terry Nathan at firstname.lastname@example.org with questions.
The price for Publishers Weekly cooperative advertising is $450 per title, per issue. The price for individual advertising varies by size of ad. Both are available to current IBPA members only.
ALREADY AN IBPA MEMBER? Great! Simply log into the "members only" area of the IBPA website to download a current copy of the IBPA Membership Benefits Handbook containing all the information you need to take advantage of each IBPA member benefit.
Individual Advertising Program
No deadline - register anytime
Individual ads are available in Publishers Weekly to all IBPA members at substantial discounts off rack rate. The deadline is rolling. Register anytime!
- Ads should include IBPA logo (requirement waived by IBPA, when requested).
- IBPA member is responsible for designing and submitting properly formatted advertising materials.
- Cost of advertising varies by size of ad.
Cooperative Advertising Program
Rolling deadlines - see below
Twice a year, IBPA buys the cover, plus several full pages within a single edition of Publishers Weekly and offers its members the opportunity to display their titles in a cooperative ad. This special program lowers the price of advertising to PW’s 17,000+ print magazine subscribers. With a pass-along rate of 4.25 readers per issue, Publishers Weekly is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers.
Download a sample (via Facebook)
Fall 2019 deadline: August 16, 2019 (registration is open now)
Spring 2020 deadline: March 2020 (registration opens in September 2019)
Once registered, you will receive an email requesting that the following information be sent to IBPA COO Terry Nathan at email@example.com:
- Contact person’s name, title, email address
- Publishing company’s name, address, website
- A 300 dpi, CMYK TIF file of the front cover at 4" tall
- A brief (not to exceed 15-word) book description
- Up to three major trade distributors/wholesalers
- Number of pages
About Publishers Weekly
Founded in 1872 and published continuously since then, Publishers Weekly’s weekly print edition boasts 16,000+ subscribers with a pass-along rate of 4.25 readers per issue and is read by more than 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers. Featuring highly influential announcements issues, breaking news, exclusive author interviews, original research, leading columnists, retail news, U.S. and international trade show reporting and special supplements covering printing and publishing activity in international regions including Asia and Europe, PW is the most visible and trusted publication in which to market your products and services. PW’s hefty reviews sections, covering 9,000 books, e-books and audiobooks annually, is critical to booksellers and librarians for evaluating, purchasing and stocking titles.
About the Independent Book Publishers Association
IBPA's mission is to lead and serve the independent publishing community through advocacy, education, and tools for success. IBPA's vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.