ALREADY AN IBPA MEMBER? Great! Simply log into the "members only" area of the IBPA website to download a current copy of the IBPA Membership Benefits Handbook containing all the information you need to take advantage of each IBPA member benefit.
The IBPA member benefit
IBPA has partnered with Publishers Weekly magazine on special individual and cooperative advertising programs. IBPA members can now buy individual ads at substantial
discounts off the rack rate and/or cooperative ads (10 books/page) to run in the Spring and Fall under a special IBPA umbrella. More information below. Contact IBPA COO Terry Nathan at firstname.lastname@example.org with questions.
The price for Publishers Weekly cooperative advertising is $450 per title, per issue. The price for individual advertising varies by size of ad. Both are available to current IBPA members only.
Individual Advertising Program
No deadline - register anytime
Individual ads are available in Publishers Weekly to all IBPA members at substantial discounts off rack rate. The deadline is rolling. Register anytime!
- Ads should include IBPA logo (requirement waived by IBPA, when requested).
- IBPA member is responsible for designing and submitting properly formatted advertising materials.
- Cost of advertising varies by size of ad
Cooperative Advertising Program
Rolling deadlines - see below
Twice a year, IBPA buys the cover, plus several full pages within a single edition of Publishers Weekly and offers its members the opportunity to display their titles in a cooperative ad. This special program lowers the price of advertising to
PW’s 17,000+ print magazine subscribers. With a pass-along rate of 4.25 readers per issue, Publishers Weekly is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers.
Download a sample (via Facebook)
Fall 2020 deadline: August 31, 2020 issue (deadline to register is August 12, 2020)
Spring 2021 deadline: April 2021 issue (registration opens in September 2020)
Once registered, you will receive an email requesting that the following information be sent to IBPA COO Terry Nathan at email@example.com:
- Contact person’s name, title, email address
- Publishing company’s name, address, website
- A 300 dpi, CMYK TIF file of the front cover at 4" tall
- A brief (not to exceed 15-word) book description
- Up to three major trade distributors/wholesalers
- Number of pages
About Publishers Weekly
Founded in 1872 and published
continuously since then, Publishers Weekly’s weekly print edition boasts 16,000+ subscribers with a pass-along rate of 4.25 readers per issue and is read by more
than 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers. Featuring highly influential announcements issues, breaking news, exclusive author interviews, original research, leading
columnists, retail news, U.S. and international trade show reporting and special supplements covering printing and publishing activity in international regions including Asia and Europe, PW is the most visible and trusted publication in which
to market your products and services. PW’s hefty reviews sections, covering 9,000 books, e-books and audiobooks annually, is critical to booksellers and librarians for evaluating, purchasing and stocking titles.
About the Independent Book Publishers Association (IBPA)
Founded in 1983 to support independent publishers
nationwide, the Independent Book Publishers Association (IBPA) leads and serves the independent publishing community through advocacy, education, and tools for success. With over 3,500 members, IBPA is the largest publishing association in the U.S.
Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit ibpa-online.org.