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Library Market E-Blast
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The IBPA member benefit

In cooperation with LibraryWorks, IBPA sends dedicated eBlasts containing 15 IBPA member titles to a select group of more than 5,000 librarians in one of six categories:

  1. Elementary School Librarians
  2. Middle and High School Librarians
  3. College and Academic Librarians
  4. Public Library Children's and YA Librarians
  5. Public Library Adult Librarians - Nonfiction Focus
  6. Public Library Adult Librarians - Fiction Focus

Your listing includes your title's cover image, a 50-word description, wholesaler information, and a unique, lead-generating link of your choosing.

Every librarian who clicks on your cover image or the title's MORE button is logged by LibraryWorks. This means that approximately 3-4 weeks after the eBlast is sent, IBPA receives a spreadsheet with that information. We share this list of leads with you, allowing you to follow up with the librarians who wanted to know more about your book. It's a powerful way to grow your email marketing list!

The price for the Library Market E-blast is $199 per title, per e-blast for IBPA members.


ALREADY AN IBPA MEMBER? Great! Simply log into the "members only" area of the IBPA website to download a current copy of the IBPA Membership Benefits Handbook containing all the information you need to take advantage of each IBPA member benefit.


Examples


What to send

After registering for this program, you will receive an email with a downloadable PDF document that walks you through the Next Steps, including preparing and submitting your book's information, including:

  • Publisher name
  • Title and subtitle
  • Author
  • Genre
  • 50 word description*
  • ISBN
  • Wholesaler/Distributor (up to 3; link to wholesaler/distributor must be provided)
  • Cover image (.jpeg at 200 pixels wide)
  • Web Link for MORE button**

*It is important to include parts of any significant reviews from the major trade media or influential and recognizable people in the description. If possible, a good review should take the place of a general description.

**At the end of each book's description, there will be a MORE button, which will take the librarian to the web page of your choice. Publishers may also want to offer a link to a page of similar titles with metadata and ordering information. It is suggested that you make it as easy as possible for the librarians to get the information they need.

Note: IBPA members have five (5) days after the registration deadline to deliver their materials for the program.


What to expect

Results will vary. However, the average response to e-blasts of this nature is generally higher than other services and products sent to librarians. This is because the LibraryWorks list is an opt-in list -- every librarian on the list asked to be on the list. Response to these e-blasts generally range from 7-14%. For a deployment to 5,000 librarians, there will be approximately 400-700 leads across all fifteen (15) titles. The average number of leads is between 20-40, with the range varying from 4 to 275.

  • Best case: Many librarians review your information and order your title(s)
  • Average case: Several librarians review your information and order your title(s)
  • Worst case: Exposure to the library market

Check out the American Librarian Association's Fact Sheet for more information about librarians and the library market.

Questions about the program? Contact IBPA's Director of Marketing and Programming Lee Wind at lee@ibpa-online.org


About the Independent Book Publishers Association

IBPA's mission is to lead and serve the independent publishing community through advocacy, education, and tools for success. IBPA's vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry.

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