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A Preview of IBPA-Sponsored Immersive Media & Reading 2020 Consumer Survey Results

Thursday, October 15, 2020   (0 Comments)
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(Manhattan Beach, CA - October 15, 2020) -- Media engagement habits changed dramatically over the past decade as a variety of digital formats have become more accessible, more diverse, more fragmented, and more expensive.

This year, the Panorama Project is leading a major consumer research initiative sponsored in part by the Independent Book Publishers Association (IBPA) and designed to measure media engagement and buying behaviors across key formats and platforms, including reading, streaming, and gaming: Immersive Media & Reading 2020. The first wave of data collection is almost completed and is expected to offer some interesting insights into how consumer behavior has changed from before and during the COVID-19 pandemic.

Join us on Thursday, November 5th @ 1pm EST for a preview of Immersive Media & Reading 2020 with lead researcher Dr. Rachel Noorda and members of the Panorama Project’s Consumer Research Committee, Brian O’Leary and Alan Inouye. Our panelists will discuss the consumer research initiative’s origins, development, goals, and methodology, and present a high-level overview of the results from the first wave of the survey.

The 45-minute presentation will include a Q&A segment where panelists will answer attendees' questions submitted during the live session.

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About the Panorama Project

The Panorama Project is a cross-industry, data-informed research initiative focused on understanding the impact of library holdings on book discovery, author brand development, and sales. It is guided by an Advisory Council including representatives from Penguin Random House, Sourcebooks, Open Road Media, American Library Association, Audio Publishers Association, NISO, Rakuten OverDrive, and Ingram Content Group.

The Advisory Council helps guide the Project’s research activities and nurtures the development of the supporting organization. Initial funding is being provided by Rakuten OverDrive, Inc. The Panorama Project is an open membership initiative. Learn more at panoramaproject.org.

Project Lead: Guy LeCharles Gonzalez (glecharles@panoramaproject.org) is chief strategist at Free Verse Media and project lead for the Panorama Project. Previously, he was publisher & marketing director for Writer’s Digest; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World.


About the Independent Book Publishers Association (IBPA)

Founded in 1983 to support independent publishers nationwide, the Independent Book Publishers Association (IBPA) leads and serves the independent publishing community through advocacy, education, and tools for success. With over 3,600 members, IBPA is the largest publishing association in the U.S. Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit ibpa-online.org.


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