IBPA Members Encouraged to Join Publishers Weekly's #BooksAreEssential Campaign
Wednesday, April 22, 2020
On April 20, 2020, Publishers Weekly launched the #BooksAreEssential social media campaign with the following message:
"When the spread of the coronavirus began to force bookstores and other businesses to shut down, Barnes & Noble CEO James Daunt told PW that one way the industry can survive is if books are deemed essential items. While not all government officials and business executives agreed, a number of industry members began to use the slogan 'Books Are Essential' to support their businesses. PW has chosen the phrase as the focal point of an effort to highlight the role books play in the health of American culture. With that in mind, we asked industry members to mimic our cover design, and, to borrow a line from an old AAP campaign, 'get caught reading' in support of books."
[See images below.]
The Publishers Weekly cover spawning the #BooksAreEssential campaign is an illustration by the Finnish illustrator Pirita Tolvanen (above right) which shows a reader peering over a book held up like a surgical mask. The book’s title, shown on the spine, is "a novel," Coronavirus.
IBPA members are encouraged to join the social media campaign by posting a photo of themselves mimicking the cover design with the tag #BooksAreEssential as illustrated below.
Below: Members of the Redondo Beach Book Club in Redondo Beach, California -- organized by Independent Book Publishers Association CEO Angela Bole -- showed their support for Publishers Weekly's #BooksAreEssential campaign during a virual meeting held Saturday, April 18th.