Library Event Survey Unlocks Hidden Marketing Value for Publishers and Authors
Wednesday, April 22, 2020
FOR IMMEDIATE RELEASE
New Report Offers Insights to Measuring Full Value of Library Lending
BRIEF: The Panorama Project has released a new report on the results of its recent Public Library Events & Book Sales Survey. The full report offers key findings and critical takeaways to help measure and analyze the full impact of library marketing and events.
(New York, NY - April 21, 2020) — The Panorama Project has released a new report on the results of its recent Public Library Events & Book Sales Survey. The full report offers key findings and critical takeaways to help measure and analyze the full impact of library marketing and events.
"Every year, public libraries across the United States produce and host thousands of readings, literary festivals, book clubs, and other experiential events that directly connect local readers to books and authors," said Panorama Project lead, Guy LeCharles Gonzalez. "Unfortunately, the full value of those events hasn’t usually been terribly transparent to the overall publishing industry, while the current public health crisis has demonstrated how important such events are to book discovery and sales."
Surveying nearly 200 public librarians in 30 states who produced book-related events and programming in 2019, more than 90% of respondents said they worked directly with authors rather than publishers. Local authors were far more likely to be featured at library events than those on tour, and all authors were more likely to bring their own books to sell at a library event. For bestselling authors, librarians will often order books through a local New York Times-reporting bookseller partner.
"For a variety of reasons, relatively few librarians work directly with publishers when booking authors for most of their events," noted Gonzalez, "suggesting most publishers—and the industry in general—are unaware of those events' direct commercial impact, never mind the full impact of their multi-channel marketing efforts."
Download the complete press release, along with a copy of the report, here. For more information on the report and/or Panorama Project, please contact:
Guy LeCharles Gonzalez
Project Lead, Panorama Project