Ingram Content Group's "8 Tips to Help Publishers Weather COVID-19"
Wednesday, March 25, 2020
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Like the rest of the world, the publishing industry is obviously experiencing unprecedented shifts due to COVID-19. For our industry, these shifts, whether in print or ebook formats, include:
- event cancellations
- changes in book availability due to supply chain issues
- reduced traffic in retail stores
- temporary closures of libraries and retailers
- an increase in direct-to-consumer book sales
- a shift to more online ordering
- increased ebook and audiobook consumption
What You Can Do
We are closely tracking the digital and physical supply chain challenges facing publishers and with additional changes in buying habits, this is a good time to ensure that your content is as widely available as possible.
We’ve developed a helpful checklist that you can use to ensure you’re giving your titles the greatest access to publishing’s various sales channels. During this time, supply and demand is difficult to predict, so this list provides ways to focus your efforts in order to make your titles available to readers worldwide:
Publisher Preparedness Checklist
While we encourage all publishers to consider the items on the checklist, we’ve especially seen an influx of trade, academic, children’s, and illustrated titles being set up through our publishing solutions with Lightning Source, CoreSource, and IngramSpark. We’ve also seen an increase in sales of self-help, cookery, children’s books, and activity and workbooks. We expect these trends to continue. If you’re a publisher of any of this content, we advise you review the checklist provided to minimize risk of lost sales while these book types are experiencing increased demand.
What Ingram Is Doing
At Ingram, we understand our responsibility in serving the book industry with print, digital, and wholesale distribution services and are fortunate to have a great level of operational flexibility in our network. Through our diversified print and distribution warehouses, our global services help keep the industry running, especially in times of need. All in all, we are in a good position to help during this difficult time.
We’re proud to be part of an ever-evolving industry that exhibits its strength and resilience time and again. We’re an industry of creators, educators, innovators, and thought leaders, and that’s more clear now than ever. We hope this checklist increases publisher awareness to help defend the book business from upsets, now and in the future.