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IBPA Incoming Board of Directors Spotlight: Amberjack Publishing’s Dayna Anderson

Thursday, June 6, 2019   (0 Comments)
Posted by: Christopher Locke
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IBPA Incoming Board of Directors Spotlight: Amberjack Publishing’s Dayna Anderson

This is the sixth article in IBPA’s series where we shine a spotlight on our seven esteemed incoming Board Members for fiscal year 2020 and 2021. All seven of these candidates were voted in by members during the IBPA Annual Meeting & Luncheon on Saturday, April 6, 2019 at IBPA Publishing University. The two-year term for these newly-elected Board Members will begin July 1, 2019.

Today, we highlight Dayna Anderson who is the publisher of Amberjack Publishing.

“I am thrilled for the opportunity to uphold the IBPA’s commitment to service and leadership by bringing a community-driven perspective to the IBPA Board of Directors,” say Dayna. “I feel I benefit from growing up in a small, rural community and learning first-hand the importance of building windows into our diverse modern world. I am pleased to help other small presses in the indie world grow, and to continue building supportive relationships with fellow publishers and other industry professionals on a new level. I hope to share the experience of our company’s growth and flexible, creative spirit to help strengthen the board and the IBPA community at large.”

IBPA: What are some of the things you are interested in working on as a board member?

Dayna Anderson (DA): As a board member, I’m interested in working on more in-depth marketing and general business opportunities for independent publishers and mid-size publishers. I’m interested in puzzling out today’s world of alternative formats and how to help leverage the writer’s art in all of it.

IBPA: What is your background in the publishing world?

DA: I started working at Amberjack Publishing almost five years ago, and I’ve been the Publisher since October 2014. Beyond that, I’ve always been a voracious reader and enthusiastic library patron.

IBPA: How does your background in the publishing world bring a unique perspective to the Board of Directors?

DA: A unique perspective I’ll bring to the Board comes from making it through last year, honestly. 2018 was a lifetime of lived experience in building a successful trade publishing house. It was a year of pivots, reassessing, reevaluating, focusing, refocusing, scaling back, scaling up, increased book sales as well as book returns, firing, and hiring. That’s all to say—we were lucky, it worked.

Outside of publishing, I did work in government affairs, both in lobbying and campaign management. The exposure to strong personalities, building living brands, and their impact on the world made politics a perfect training ground for a life in publishing.

IBPA: How has it been beneficial to you to be a member of IBPA?

DA: The community support has been the most beneficial to Amberjack Publishing as an IPBA member. Every business needs a network where everyone can share in each other’s successes, cheer each other on during challenging moments, and reap the native intelligence from the challenges that this special industry creates.

IBPA: How do you think it would benefit independent publishers and author publishers to be members of IBPA?

DA: The education one experiences in the trenches of culture, demographic diversity, and the constant interplay of big picture and minutia that is part of our landscape make the shared wisdom of this community vital.

IBPA: Can you share key lessons you’ve learned about how one can succeed as an independent publisher?

DA:

  1. Execute a rigorous acquisitions process. Acquire books that not only tell a good story and tell it well, but that you know how to sell.

  2. Hire the right team, and expect everyone on the team to think like a sales rep.

  3. Take the time to position and market your book well, even if it means delaying the production schedule or pivoting entirely.

  4. Passion leads, sales succeed.

IBPA: What inspired you to work in the publishing industry as a career?

DA: Falling into publishing was a happy accident, and I’m happy to be here. As a lifelong reader, I will always consider it a privilege to publish and introduce new stories and voices to fellow readers.

IBPA: What is your favorite book?

The Priory of the Orange Tree by Samantha Shannon

DA: This is always a difficult question! Do I answer from a professional or personal perspective? Or do I share the favorite book I enjoy reading with my kids?

  1. Recently read and loved: The Priory of the Orange Tree by Samantha Shannon

  2. Recently read that made an impact: Educated by Tara Westover

  3. Favorite series to read with my kids: The Adventures of Sophie Mouse by Poppy Green

IBPA: What was your favorite book as a kid?

DA: As a kid, I loved Ramona the Pest and Harriet the Spy. As an older kid, I loved Garth Nix and Philip Pullman, as well as the Dear America series.

IBPA: Thank you so much for sharing your publishing journey with the IBPA community, Dayna! We look forward to the contributions you’ll make on the IBPA Board of Directors!


We hope you enjoyed learning more about Amberjack Publishing’s Dayna Anderson. Check out the other profiles we’ve done so far on the incoming board members:

You can also read a short introduction to all seven incoming Board Members here, and keep an eye out in the IBPA Independent This Week e-newsletter as we continue this series to learn more about the other incoming members of the Board!


Share your own publishing news with the IBPA community! Send news about events or accomplishments to christopher@ibpa-online.org. Keep in mind that we reserve Spotlights for major news (such as, you’re a cookbook author who won a national cooking competition), unique news (such as, you wrote a book about cycling and now you’re riding a bike across the U.S. for your book tour), or human interest stories (such as, you visit shelters every weekend to read books to the dogs and cats there).

Though launching a new book isn’t the focus of our Spotlights articles, IBPA is happy to share that exciting news on social media. Please contact christopher@ibpa-online.org with the launch date, your book cover, your book title, a link to where readers can learn more about your book, and your Twitter handle.

For good news in general about your publishing company (your book received a wonderful editorial review, you have an upcoming speaking engagement, etc.), use the hashtag #IBPAmemberGoodNews on Twitter and IBPA will amplify your good news!

Whether you have news or not, all of us at IBPA are cheering you on!


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