IBPA Board of Directors Candidates Spotlight: NetGalley’s Kristina Radke
Thursday, April 4, 2019
Posted by: Christopher Locke
Get To Know NetGalley’s Kristina Radke: IBPA Board of Directors Candidate
This is the second article in IBPA’s series where we shine a spotlight on our seven esteemed candidates for the IBPA Board of Directors. Each article will give a closer look at the candidate’s experience in the publishing industry and what they hope to bring to the Board.
IBPA members will be asked to vote the candidates in during the IBPA Annual Membership Meeting on April 6, 2019 at IBPA Publishing University in Chicago, Illinois.
Today, we’re highlighting Kristina Radke who is Vice President of Business Growth and Engagement at NetGalley. As part of her job, she works closely with the IBPA team on the IBPA NetGalley program. Click here to learn more about this exclusive IBPA membership benefit.
“IBPA’s mission to serve the independent publishing community is one that I admire,” says Kristina. “The importance of the resources, partnerships, and education that you offer to members cannot be overstated! The IBPA’s vision and core values align with my own professional and personal efforts and I am thrilled to have the opportunity to offer my service and expertise as a member of the Board of Directors, and to build relationships across the independent publishing ecosystem.”
IBPA: What are some of the things you are interested in working on as a board member?
Kristina Radke (KR): I look forward to becoming more involved in driving strategies for updating and maintaining resources and education.
IBPA: What is your background in the publishing world?
KR: I’ve been working at NetGalley for about eight years. I started on the NetGalley Concierge team, assisting publishers and members with technical questions and training. From there, I started working more closely with publishers to think about our tools in a very strategic way to drive pre-publication activity for their books. Eventually, I grew to take more responsibility for our own internal processes—solidifying best practices and targeted communication with our clients—and driving our own strategy to focus on the evolution of our service to meet trends in the industry. Before I worked at NetGalley, I worked in a number of different capacities for publishers, mainly focused on marketing and publicity, but also with a stint in editorial as well as at a literary agency!
IBPA: How does your background in the publishing world bring a unique perspective to the Board of Directors?
KR: Working with so many different types of publishers, from independent authors and indie publishers to university presses and the Big 5, gives me unique insight to understanding a wide variety of publishers’ needs. I hear about pain points and problems, as well as interesting new strategies and tools. I love looking at the big picture and finding common ground from among different needs.
IBPA: How has it been beneficial to you to be a member of IBPA?
KR: As a member benefits partner with the IBPA NetGalley program, I have had a lot of opportunity to see first-hand how hard the IBPA staff works toward their mission. It has helped me learn more about the unique concerns that independent publishers have, and to think strategically about how my company works in service to those publishers. Plus, it’s given me an opportunity to meet many publishers I might not have otherwise met, and share information that may be useful to them.
IBPA: How do you think it would benefit independent publishers and author publishers to be members of IBPA?
KR: The IBPA offers so much—expert insight and education, tools to make work more efficient, partnerships to ensure that independent publishers have as much opportunity as possible to even the playing field for their books, and advocacy so that independent voices are heard!
IBPA: Can you share three key lessons you’ve learned about how one can succeed as an independent publisher?
- Clearly define your marketing goals with measurable results. Create actionable strategies with those goals in mind.
- Spend the time to understand your audience. Highly-focused efforts will yield more relevant results, whether that’s reviews, pre-orders, or etc.
- Create a community around your brand! Support the people you’re asking to support your book(s). Follow and like online reviewers, bookstagrammers, or booktubers; visit libraries and participate in community events; get to know your local booksellers.
IBPA: What inspired you to work in the publishing industry as a career?
KR: Like many people, my love of books drove me to pursue a career in the publishing industry. I have always been a voracious reader, was for a time an aspiring writer, and place high value on literacy and education. Before I started working in publishing, I was a high school English teacher. My move to the publishing world was inspired by a desire to take that passion and focus my efforts into something that could reach a larger audience.
IBPA: What is your favorite book?
KR: Every new book I read and love becomes a new favorite! Two books I read recently that I can’t stop talking about are Song of Achilles by Madeline Miller and There There by Tommy Orange.
IBPA: What was your favorite book as a kid?
KR: Oh, this is nearly impossible—I was a devourer of books as a child! Some that made a lasting impact on me: The True Confessions of Charlotte Doyle by Avi, The Chronicles of Narnia by C.S. Lewis and, as a very small child, Wacky Wednesday by Dr. Seuss!
IBPA: Thank you so much for sharing your publishing journey with the IBPA community, Kristina! We appreciate your interest in serving on the IBPA Board of Directors and your contributions to the independent publishing world!
If you are attending IBPA Publishing University, you can meet Kristina in person and get her sage advice about independent publishing at her “Ask The Experts” sessions. Click here to see if she still has availability for one of her meeting times on Saturday, April 6, 2019.
We hope you enjoyed learning more about NetGalley’s Kristina Radke. You can read a short introduction to all seven candidates here, and keep an eye out in the IBPA Independent This Week e-newsletter as we continue this series to learn more about the other candidates for the Board!
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