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News & Press: Book Industry News

The Digitization of our World Shines Bright in the Book Industry

Monday, December 17, 2018   (0 Comments)
Posted by: Marika Flatt, PR By the Book
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This article originally appeared on the [City] Book Review blog. It is reprinted here with permission.

If you haven’t heard, Digital Book World moved from NYC to Nashville in October 2018, and we were there to hear all about the latest digitization of our industry. The new frontiers being explored within the literal “digital book world” are vast and exciting, as long as you’re willing to get on the digi-train!

A simple comment that continues to ring in my ears from that week is this: “The world continues to digitize.” — A representative from Google Cloud

Here are a few exciting developments you might not have heard of yet:

  • NovelEffect is a free app that takes children’s books (the publisher pays for this, but the app is free to use) and adds a music soundtrack, complete with sound effects to the background. It’s compatible with Alexa, so you can sit down on the couch with your child, book in hand, and say, “Alexa, read “The Day the Crayons Quit,” and you’ll have a full-on performance behind you as you read. It’s perfect for teachers and librarians to use while reading aloud.
  • IngramSpark is making it easier than ever for folks to self-publish and to do it with distribution built in. Their self-publishing platform celebrated its five-year anniversary in July. Robin Cutler leads the development, and explained how IngramSpark offers ebook distribution, with a simple one-time $49 initial investment, and services their authors through print-on-demand (POD).
  • Do you think readers want to get paid to read? Yes, please! ReaderCoin is delivering that innovation. They see users utilizing 8:1, audio vs. reading. Avid readers can download the app on their iPhones and listen away, or read! And earn coins to cash in for real things, like a PayPal gift card! They offer ways for authors to make money as well.
  • Pamela Paul, Editor of The New York Times Book Review, gave an articulate description of how and why they are the “only freestanding book review left in the country and committed to keeping the book review as it’s the most cherished part of the Sunday package.” She was thoughtful and inspiring with her explanation of how The NYTBR has changed over the years. She said, “Books are here to stay but can be enjoyed on many platforms.” We all gasped at her visual description of how many books they receive per week, with 3 staffers used strictly to open book packages and sort! The building that houses the NYTBR had to reinforce the flooring in their section to hold the weight of the rolling rack system of books!
  • Have you heard that Walmart superstore is now selling ebooks with their partnership with Rakuten kobo? As Walmart’s Mario Pacini said, “If you’re not ahead, you’re going to be falling behind.” With their 4,800 stores, that gives 140 million more people access to ebooks. 90% of the U.S. population lives with 10 miles of a Walmart store! We learned about the new kobo former eReader, which will be sold at Walmart stores for $279. This eReader device was developed from kobo’s customer feedback on what they wanted in an eReader, so there’s a comfort light pro for better lighting; you can hold it in one hand; it’s waterproof (I do love reading poolside!), and it changes the spectrum of light.
  • Kobo says that their biggest customer is a reader in their mid-40s (me!) and that they see 20-25% of unit sales from indy publishers’ books.

As someone who has been in the book industry more than 21 years (and has attended 18 Book Expos!), I’ve seen a lot of change! At PR by the Book, we work hard to stay ahead of the digital curves in the road. If you haven’t had a chance to read through our new website, take a look! We’re here to help turn authors into influencers.

About the Author
Marika Flatt

Marika Flatt launched PR by the Book, LLC in 2002, combining her love of the media, public relations and books. Leading up to that, after garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper and producing for her college TV station, and working with NBC-TV in Dallas, Marika spent seven years leading the publicity team of an Austin-based book publicity firm. While there, she was the Director of Publisher Services, handling the company’s key publicity campaigns and serving as the company’s spokesperson.

Marika received a Gold Bulldog Award for a publicity campaign that resulted in exposure in over 700 media outlets. Marika is also the recipient of an Austin Public Relations Society of America Outstanding Mentor Award, the Anne D. Robinson Creative Initiative Award, and a nominee for “Profiles in Power”.

Marika is a past-president of Women Communicators of Austin, serves as an Expert for the Independent Book Publishers Association, is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival.

Marika is a regular speaker at conferences around the country, educating audiences on topics related to publicity and promotion. Keeping her in touch with her journalism side, Marika has been a travel writer for over a decade and serves as the Travel Editor for Texas Lifestyle Magazine. Also, Marika can be heard on the statewide NPR show “Texas Standard,” giving her Weekend Trip Tips.

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