Terri Barnes, senior editor at Elva Resa Publishing, would like to hear from traditional publishers who include marketing requirements for authors in their publishing contracts or other formal agreements.
The information will be used for an article written by Terri Barnes and published in the November 1st issue of Books Make a Difference magazine. Terri's article will focus on publisher and author roles in book marketing. She is also interested in hearing from publishers/publishing professionals about the importance of author marketing to a book’s overall success and changes or trends in the ways traditional publishers are partnering with authors.
As a smaller press, we participate in marketing with the author. Both parties share in the responsibility; however, we provide a clear cut list of expectations in a Relationship Summary (RS). The RS defines expectations for both the publisher and the author in areas included, but not limited to marketing. It is not part of the contract because not every piece of the summary applies to every book. Marketing strategies are laid out including who is responsible for initiating contact and follow up, along with due dates. Often we make adjustments to the RS as the need of each author/book differs. For example picture books need an illustrator, which we provide. Other types of books don't require images beyond the provided cover art. Therefore an author won't get an illustrator as a service even though it's part of the summary.The RS is reviewed with the author in person and specifics are clearly laid out.