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PubU Online: Your Book is Just the Beginning: Building Multiple Revenue Streams
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PubU Online: Your Book is Just the Beginning: Building Multiple Revenue Streams

When: Wednesday, May 10, 2017
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Mimi Le, IBPA Project Manager

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About the Program:

When it comes to monetizing content, book sales can be just the tip of the iceberg. Book sales are always a priority, but there are other ways to diversify revenue related to your content so that you’re getting the most return on your publishing work.

In this session, Greenleaf Book Group's CEO, Tanya Hall, discusses the basic elements needed to turn your idea into a brand that includes multiple revenue streams in addition to the book. Best suited for non-fiction, but applicable across many genres, Tanya's session will illustrate best practices on product format for different types of content, as well as how to re-purpose and refresh your intellectual property to get the most value possible. This session will feature a number of case studies and examples including subscription models, ancillary products, and speaking. You will leave with a roadmap to explore alternative revenue streams that could expand your brand and boost your bottom line.

A recording of this session will be made available to IBPA members on August 19, 2017. Please check back for details.

About the Presenter:

As CEO of Greenleaf Book Group, Tanya Hall drives the company’s growth efforts and fosters a culture built around serving authors. Prior to her current role, Tanya worked directly with Greenleaf’s authors to develop publishing strategies (including multiple New York Times bestsellers); spearheaded growth strategies including Greenleaf’s eBook program and the River Grove Books digital-first imprint; and built Greenleaf’s distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry. She is a columnist for and regularly speaks at business and publishing conferences. Before joining the publishing industry, Tanya worked in digital media and as a television producer.

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