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St. Louis Publishers Association's "Reviews: Step One on the Road to a Successful Book Launch"
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When: Wednesday, August 12, 2020
From 7:00 PM to 9:00 PM Central
Where: Online via Zoom
United States
Contact: Peggy Nehmen

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St. Louis Publishers Association (SLPA), an IBPA affiliated association, hosts "Reviews: Step One on the Road to a Successful Book Launch (and Ultimately Sales)" on Wednesday, August 12th via Zoom. Details below....

From the SLPA website:

Join the St. Louis Publishers Association on August 12 at 7:00pm for our next monthly Zoom meeting and for for “Book Reviews: Step One on the Road to a Successful Book Launch (and Ultimately Sales)”, featuring David Wogahn.

The challenge for every new book—especially those written by first-time authors with a small or nonexistent network of eager fans—is to convince readers to add one more title onto their To-Read list. Readers are looking for proof that a book is worth their time and money. One of the best ways to help them decide is through book reviews.

Even before the pandemic struck, the importance of book reviews has steadily increased, right along with the migration of bookselling from brick and mortar stores to online retailers. In online stores, those reviews become a permanent record of customer satisfaction and every book is just one click away from a comparable title.

Reviews of your book encourages readers to learn more, adds gravitas and credibility, serves as a marketing tool, and impresses third parties such as the media and influencers who may help to promote your book.

INSTRUCTIONS: Sign up is free. You can join from your smartphone, computer, or tablet. If you’ve used Zoom before, it should connect right away. If it’s your first time, simply sign up, follow the prompts, and allow it to access your camera and microphone. Zoom Meeting ID link will be provided on our website and Meet Up site in August.

ABOUT THE SPEAKER: David Wogahn is the author of five books including The Book Review Companion (featured in our December 2019 Newsletter), and is president of AuthorImprints, a publishing services company based in Carlsbad, California. He is a frequent speaker and trainer for organizations like the Independent Book Publishers Association (IBPA) and the Alliance of Independent Authors (ALLi). Visit him at

For more information, visit the SLPA website.

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