"The Next Spotify: Why Subscription Services Are Changing Books for Good"
Spotify disrupted the music industry. Netflix the film and tv industry. Now that it’s publishing’s turn, find out how publishers can not just survive – but thrive.
About the Program
Kindle Unlimited, Scribd, Hoopla, and Epic - all of these services are seeing double and triple digit customer growth. Like Spotify, they appeal to digital users that want to borrow the content long enough to read and enjoy, but not own it outright. (After
all, we've always had libraries, and readers are used to checking out books.)
A panel of experts will discuss the differences between them. This will help you see how you can benefit best from these services if you participate, and how to decide.
This session will cover:
- What you should consider when signing up
- Contracts and royalty agreements
- How to establish pricing and when to change it
- When to advertise (and how!)
- How you can plan for the future when you are being paid less per read
Attend this IBPA PubU Online webinar and learn how to operate your publishing business in the world of tomorrow: a “subscription for everything” world.
About the Presenters:
Kelly Peterson (moderator) is Director of Digital Strategy at Independent Publishers Group, and brings 25 years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent
publishers, agents and authors maximize their eBook sales and marketing efforts at the major retailers. Prior to IPG, Kelly worked for INscribe Digital, and at Borders Group, Inc. for 14 years, initially at Waldenbooks and later running the eBook
program. Kelly is one of the founding members at Bay Area Women in Publishing, where she is the chair of the Education Committee. She is also a board member of Independent Book Publishers' Association, and chairs the Member Benefits Committee. She
sees every nominated Oscar film annually (59 last year alone!) and is always ready with a book or movie recommendation. She believes each of us have the ability to change the world.
IPG website | Kelly on Twitter
Charlie Schroder, Head of Domestic Content Acquisition and New Verticals, Scribd (ms.)
Charlie Schroder is a deeply experienced leader who melds emerging technologies, storytelling, and nascent consumer behavior shifts to create products, brands and immersive experiences that engage humans in meaningful ways. Previous notable corporate
roles include Vice President of Marketing, Licensing & Development of global children’s publisher Candlewick Press/Walker Books, USA Vice President of Tokyo-based talent agency Creek & River (Nikkei JP: 4763) As a consultant, she was privileged
to collaborate with an array of innovators on a number of groundbreaking projects, including the animation studio that produced the first 3D Muppet (Abby Caddaby, Sesame Street); the motion-capture studio that launched the first digital animation
distribution platform (Dotcomix) and created the first internet characters to leap to television (Sister Randy, BBC America); the neuroscientists who created the first virtual world for teens (Whyville) and the first branded virtual health platform
for seniors (HumanaVille, in partnership with Humana).
Brad Rose, VP, Content Strategy, Midwest Tape (hoopla digital)
As VP of Content Strategy for Midwest Tape, Brad is responsible for directing content strategy for the market leader in media distribution to public libraries in North America. This includes directing publishing relationships, new business development
and content acquisitions. Previously, Brad launched Midwest Tape’s publishing arm, Dreamscape Media, which now publishes audiobooks, produces children’s animated video, and provides feature film and audiobook distribution services. Brad also currently
serves on the Audiobook Publisher’s Association board of directors. Prior to joining Midwest Tape, Brad worked in multiple roles at Paramount Pictures; most recently, as Director of Sales, responsible for their home entertainment business with the
largest retail and distribution clients in North America.
Siobhán Padgett, Senior Vendor Manager, Kobo
Siobhán is responsible for content acquisition and publisher relations for USA & CA. As a Vendor Manager, she has been critical in generating publisher acceptance, content acquisition, and publisher analysis for US based publishers around the subscription
model. She previously worked at Hachette as Senior eBooks Accounts Manager for 7 years, and Penguin Random as Senior Digital Production Manager for 7 years
The Fine Print
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, October 2, 2020.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar.*