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PubU Online: How to Promote a Book Launch: Tips from BookBub’s Partner Marketing Team
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PubU Online: How to Promote a Book Launch: Tips from BookBub’s Partner Marketing Team

When: Wednesday, September 16, 2020
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is closed.
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"How to Promote a Book Launch: Tips from BookBub’s Partner Marketing Team"

Learn the tips and strategies that work to sell the most copies and get the best shot at hitting a bestseller list from Miranda Ditmore of BookBub’s partner marketing team.


Miranda Ditmore
About the Program

Are you planning to promote a book launch soon? There’s a plethora of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally-published author, what marketing strategies can you implement in tandem with (or independent of) your publisher?

Miranda will share eight tips from BookBub’s partner marketing team for promoting a book launch that can help ramp up exposure and sales for both author-published and traditionally published books.

This session will cover:

  • Strategies to leverage your fan base on social media to generate buzz for your upcoming launch
  • How to reach new readers with your early promotional efforts
  • Ways to use BookBub and other tools to run ROI positive promotions
  • A case study on how a traditionally-published author ran a coordinated marketing campaign that boosted her to the USA Today bestseller list during launch week

The digital marketing landscape is ever-changing. This IBPA PubU webinar is right for any independent or traditionally-published authors and publishers looking for the best promotional tactics to support a book launch.

About the Presenter

Miranda Ditmore is an Account Coordinator who focuses on managing partner relations for BookBub’s independent authors. She provides support on all BookBub tools while specializing in helping partners coordinate the use of multiple products as part of a larger marketing strategy. Diana Urban, who was instrumental in putting together these strategies, is the industry marketing manager at BookBub. She’s also the author of dark, twisty thrillers, including All Your Twisted Secrets, which was released in March of 2020. Being a traditionally-published author herself, Diana has tested and continues to use much of the advice presented.

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The Fine Print

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, September 18, 2020.

*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar.*


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