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PubU Online: Audience Building: Tips, Tools, and Techniques
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PubU Online: Audience Building: Tips, Tools, and Techniques

When: Wednesday, July 15, 2020
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is closed.
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This IBPA PubU Online webinar is generously sponsored by Ingram Content Group

"Audience Building: Tips, Tools, and Techniques"

Marketing and PR expert and TEDx Reseda Blvd. Organizer Desireé Duffy will present ways to better target and build your audiences on social media and your email lists.



Desireé Duffy
About the Program

Are you frustrated because your marketing efforts don’t produce results? Maybe it isn’t your marketing creative, but your audience targeting that needs help.

Find out how to build audiences on your social media platforms, effectively build and utilize your email lists, and discover how to build laser-targeted promotions for better results.

This session will cover:

  • Demystifying Facebook audience targeting
  • Using groups on Facebook
  • Building your email subscriber list
  • How to build custom audiences and lookalike audiences
  • Uploading your email lists to platforms like Facebook

Learn how to take your audience (whatever size it is currently) and grow it exponentially in this IBPA PubU Online webinar!

About the Presenter

Desireé Duffy is the Founder of Black Château, a marketing and public relations agency; Books That Make You, a multi-media brand that promotes books and authors through its award-winning website, podcast, and radio show; LA BookFest™, an online bookish adventure that brings together booklovers from around the world, and is the license-holder and lead organizer for TEDxResedaBlvd. Duffy is an advocate for spreading stories, ideas, and making the future awesome. She is a speaker on topics such as branding, marketing, digital and traditional media.

Black Château website

Black Château on Facebook

Black Château on Instagram

Books That Make You website

LA BookFest website

TEDx Reseda Blvd website

The Fine Print

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, July 17, 2020.

*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar.*


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