"Better Book Trailers and Beyond: Video that Grabs Readers"
25 year veteran TV news anchor Larry Brill will present a workshop on how to create better video book trailers and why publishers should not limit their video marketing to trailers. (Foundational/Strategic)
About the Program
75 million Americans will watch video online every day. How can you get them to watch yours?
Incorporating video into your publisher/author marketing platform is not only crucial but may be the most fun marketing tool you can engage in. Join former TV news anchor and award-winning novelist Larry Brill for a fun and informative workshop on how “Show Don’t Tell” with video can help you stand out from the crowded world of book sales. He’ll use examples of best practices to show you:
- Why publishers and authors need to use video as part of their marketing platform,
- Why 90% of the book trailers out there fail,
- The three most important and easy elements to make a book trailer stand out and be effective,
- How to use your book trailer properly in your marketing platform. The secret sauce after the trailer is done,
- Other ways publishers and authors can use video that may be even more effective than a book trailer.
Join Larry for this IBPA PubU Online session that will be fast-paced, fun, and informative—yes, everything your awesome book trailer should be.
About the Presenter
Larry Brill spent the first 25-plus years of his adult life writing and reporting stories as a TV news anchor. For the past twenty years he has been running his own video production company in Austin, Texas with clients ranging from local authors to corporate giants like IBM. He’s written a number of funny, feel-good novels published through his company Black Tie Books. His most recent novel, Déjà vu All Over Again, won the IBPA 2019 Benjamin Franklin Award™ for Romance Fiction. Larry is also a frequent speaker at writing conferences taking his “Show Don’t Tell” marketing strategies to authors across Texas.
Larry Brill website | Larry Brill on Facebook
The Fine Print
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, June 19, 2020.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar. Also, attending live is limited to the first 100 registrants. All others will receive a copy of the video recording and the presenter slides/handouts.*