"Publicize Your Books Using Movie Publicity Techniques"
Famed movie publicist and publisher Michael S. Baumohl will teach the magical world of FREE publicity promotion, how the movie companies do it, what it is, how it works, and how you can do it. (Advanced/Strategic & Practical)
|Michael S. Baumohl
About the Program
Your book may be written and ready for publication, but this is not the world of the movie “Field of Dreams” – “If You Build It They Will Come.” If you write or publish it you have to make sure you tell them you built it or they certainly will not come.
Famed international movie publicist and publisher Michael S. Baumohl will introduce the magical world of FREE publicity promotion, and explain how the movie companies do it, what it is, how it works, and how you can do it.
Be warned, this will not be the usual “contact your media” or “send out a press release” session, this will be an “in the trenches” webinar on the techniques of publicity, covering:
- How to analyze your media opportunities,
- Strategically create your message,
- Tricks on how to place your message,
- Your website, blog, Facebook page – forget it – use theirs,
- How to make your publicity “pitch” different.
Don't miss this IBPA PubU Online webinar that will help you publicize your books using movie publicity techniques!
About the Presenter
Michael S. Baumohl is Former Executive Director Advertising/Publicity Warner Bros. International; Managing Director Production Associates International (marketing/publicity/public relations company); Joint Managing Director Encore International Group (Beverly Hills marketing/publicity/public relations company); publicist on over 50 motion pictures: graduate University of Southern California (Communications Degree); Small Press Publisher: Former member Publicists Guild; and Member of the Academy of Motion Picture Arts & Sciences.
The Fine Print
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, April 17, 2020.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar. Also, attending live is limited to the first 100 registrants. All others will receive a copy of the video recording and the presenter slides/handouts.*