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PubU Online: Cookbook Panel: Production, Marketing, and More!
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PubU Online: Cookbook Panel: Production, Marketing, and More!

When: Wednesday, March 25, 2020
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is closed.
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"Cookbook Panel: Production, Marketing, and More"

A panel of cookbook publishers will explore elements of production and marketing while sharing best practices in the field. (Foundational/Practical)



Jennifer Baum, Kathy Strahs, Mel CorriganBlanco
About the Program

Cookbooks are big business. NPD Bookscan reported that “Cookbook category sales are rising faster than warm dough,” citing recent sales increases of 21% year over year.

To better understand how to succeed in this market, a panel of cookbook publishers will discuss elements of production, marketing, and share their best practices!

Kathy Strahs is an author publisher with three cookbooks out from her publishing company Burnt Cheese Press. Her debut, The 8x8 Cookbook, won the IBPA Benjamin Franklin Award™ (Gold Medal: Best First Book-Nonfiction), and her latest, The Lemonade Stand Cookbook, also won the IBPA Benjamin Franklin Award (Gold Medal: Young Reader: Nonfiction).

Scribe Publishing, an independent publisher with two cookbooks out and another on the way, is represented by Jennifer Baum, founder, publisher, acquisitions editor, and art director, as well as by Mel Corrigan, business and marketing manager.

Topics covered will include:

  • Coordinating a recipe testing pool,
  • Assembling the right editing/design team,
  • Identifying comparative titles,
  • Positioning an upcoming title,
  • Developing an ad plan,
  • Turning recipes into publicity.

This IBPA PubU Online webinar is a must for anyone who wants to better understand the world of publishing cookbooks!

About the Presenters:

Kathy Strahs is the award-winning author of The Lemonade Stand Cookbook, The 8x8 Cookbook, and The Ultimate Panini Press Cookbook. A former marketer with an MBA from Stanford, Kathy founded Burnt Cheese Press, a food-focused independent publishing company, in 2015. Kathy serves on the Independent Book Publishers Association (IBPA) Board of Directors, has spoken at Publishing University, International Association of Culinary Professionals (IACP), Watermark and TechMunch conferences, and has judged numerous cooking competitions. She lives with her husband and their two children in the Silicon Valley.

Burnt Cheese Press websiteBurnt Cheese Press on Facebook,Kathy Strahs ConsultingKathy on InstagramKathy on LinkedIn

Jennifer Baum founded Scribe Publishing Company in 2011 to fulfill a lifelong dream of working with books, and to date Scribe Publishing Company’s titles have won eleven national awards under Jennifer’s selection, editing, and art direction. Among their twelve titles published so far are the cookbooks Jazzy Vegetarian’s Deliciously Vegan: Plant-Powered Recipes for the Modern, Mindful Kitchen by Laura Theodore and OMG. That’s Paleo? by Juli Bauer. Releasing in March 2020 is Vegan for Everyone: 160 Family Friendly Recipes with a Delicious, Modern Twist by Laura Theodore.

Scribe Publishing website,More about JenniferJennifer on LinkedIn

Mel Corrigan is Scribe Publishing Company's book-loving, data-driven business and marketing manager. She joined the company in 2012 after a decade in academic research and automotive engineering. She loves talking publishing and sharing her insights with eager learners. Mel presently volunteers on the IBPA Advocacy Committee and the 2020 PubU Planning Committee.

Scribe Publishing website, Scribe Publishing on Facebook, Scribe Publishing on TwitterMel Corrigan on Twitter

The Fine Print

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, March 27, 2020.

*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar. Also, attending live is limited to the first 100 registrants. All others will receive a copy of the video recording and the presenter slides/handouts.*


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