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PubU Online: Facebook and Instagram 201: Deep Dive to Success
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PubU Online: Facebook and Instagram 201: Deep Dive to Success

When: Wednesday, February 12, 2020
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is closed.
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"Facebook and Instagram 201: Deep Dive to Success"

Michel Guyon will share how he used Facebook and Instagram to drive a 35X return on ad spend and make his book an Amazon Best Seller across multiple categories. (Advanced/Practical)



Michel Guyon
About the Program

How do you make your advertising spend result in actual book sales? Michel Guyon knows how, and was featured as a Facebook for Business Success Story (read the full article here). In this advanced course, Michel will share how he “used Facebook and Instagram to raise awareness about his children’s fantasy book, driving a 35X return on ad spend and helping the book become an Amazon Best Seller across multiple categories."

This deep dive into creating your own Facebook and Instagram campaigns will include:

  • Different Strategies for Facebook and Instagram
  • Examples of Ads that worked and those that didn't
  • A walk-through of setting up a campaign, measuring results, and iterating forward
  • Planning ahead for the next release.

If you understand the basics, come take this class from someone who has used Facebook and Instagram Advertising to great success—earning an average of 35 times his ad spend in gross book sales!

(More detailed description to come.)

About the Presenter

Michel Guyon is the author of the Archibald Finch Book series. Michel was born is France, in a small medieval town perched on a rock, surrounded by high walls, with the remains of an ancient fortress at its heart. That’s where he got his first brush with old myths, puzzling legends and dark Middle Age tales. Since then, like Archibald’s sister in the book, Michel has learned a thing or two about mining for clues and connecting the dots, mainly as an investigative journalist for newspapers and magazines. While his childhood fed his fertile imagination, his travels as a reporter, from Bosnia all the way to Afghanistan, were crucial in shaping his view of the world.

Michel's book on FacebookMichel's book on InstagramMichel's book website

The Fine Print

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides and/or handouts by the end of Friday, February 14, 2020.

*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides/handouts when they are sent out the Friday after the webinar. Also, attending live is limited to the first 100 registrants. All others will receive a copy of the video recording and the presenter slides/handouts.*


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