Your Metadata Makeover: Leveraging Your Book Description, Author Bio, and BISAC Headings for Success
An IBPA PubU Online Webinar / Level: Foundational/Practical
Now that half your book sales happen online, how do you make sure they sell? After all, there isn't a bookseller to recommend your book nor a table to display it.
We've got good news: you can be your own best bookseller by approaching your description, author biography and keywords in a smart way! Join Kelly Peterson, the director of digital strategy for the Independent Publishers Group (IPG,) and learn how you can lift your sales with a few short steps:
- Creating a "sales sandwich" around your back copy;
- Making your description easy to read on all websites;
- Add reviews to act as your bookseller in all metadata;
- Keep a customer once you find them for multiple books;
- Use your shopping behaviors to help you become an expert.
Anyone can shop, and anyone can find success with a few proven techniques - so join Kelly in turning your metadata from a necessary evil into a selling machine.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, October 11, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter
Get to know IPG's Director of Digital Strategy, Kelly Peterson!
Kelly Peterson is the Director of Digital Strategy for Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role. She helps major trade publishers, university presses, independent publishers, authors, and agents maximize their eBook sales and marketing efforts at the major retailers. Prior to her current role, Kelly worked at INscribe, and before that at Borders Group Inc. for 14 years, initially with Waldenbooks and later running the eBook program. She sits on the boards of both IBPA and Bay Area Women in Publishing.
Kelly loves talking about metadata and algorithms at a moment's notice, and believes that everyone has it within themselves to change the world.
Kelly on Twitter | IPG website