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PubU Online: The "How To" of Email Marketing
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PubU Online: The

When: Wednesday, July 31, 2019
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is closed.
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About the Program:

The “How To” of Email Marketing

Level: Foundational

Despite social media's growth, email marketing continues to be one of the most effective ways to engage with your audience. This presentation will cover best practices for:

  • Maintaining a healthy email list
  • Tagging, targeting, and segmenting subscribers to maximize the effectiveness of your messaging
  • On-boarding new subscribers
  • Balancing e-commerce with general engagement

Competition for readers' eyeballs is rougher than ever. Learn to position your email strategy for success in this IBPA PubU Online webinar!

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, August 2, 2019.

*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*

About the Presenter:

Get to know Seth Dellon, Director of Strategic Development at Publishers Weekly!

Seth Dellon is currently director of strategic development at Publishers Weekly where he oversees operations, business development and audience development for all digital initiatives. He was previously associate publisher of Foreword Reviews and is a co-founder of the online rights network PubMatch.



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