About the Program:
Book Clubs: What Every Publisher Needs to Know
What do book clubs look for when picking a book, and how can you best target them?
Davina Morgan-Witts, publisher of BookBrowse, will share findings from their most recent research into book clubs. Based on two surveys of over 5,000 people, “The Inner Lives of Book Clubs” reveals the motivations and surprising truths about book groups. The presentation will focus on insights and actionable information directly relevant to publishers.
Topics covered will include:
- How widely held perceptions of book clubs are very different from reality.
- What people want from their book club experience.
- The factors book clubs consider when picking books.
- When and how to target book clubs.
- Advice for authors wishing to talk to book clubs.
- Tips for creating a great discussion guide.
Learn how you can position your books to reach book clubs in this IBPA PubU Online webinar!
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, June 28, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know Davina Morgan-Witts, publisher of BookBrowse.com!
Davina Morgan-Witts is the publisher of BookBrowse.com, founded in 1997 for readers and book clubbers. Each month, BookBrowse attracts over half a million avid readers of intelligent fiction and narrative nonfiction. BookBrowse has researched book clubs for more than fifteen years, during which time it has surveyed more than 20,000 readers.
Their most recent report was featured in Davina's May 3, 2019 article in Publishers Weekly, The Inner Lives of Book Clubs: New research offers insights on the dynamics of book clubs.
More on The Inner Lives of Book Clubs report | BookBrowse.com | BookBrowse on Facebook