About the Program:
Greening Your Publishing Program
Can you afford to be green? Patagonia publisher shares what’s she’s learned about sustainability in book publishing.
The choices you have to make when you send your book to the printer can be confusing. Add that you want your book to have the smallest environmental footprint possible, and they get really overwhelming. The good news is there are more green options than ever before. In this detailed presentation, Patagonia publisher Karla Olson will outline the choices you can make to green your publishing program, from manuscript to printed book.
- To print domestic or overseas?
- FSC, PCW, coated, uncoated, matte, gloss: What are the best paper choices for the environment?
- Can you afford to use paper with recycled content, and will your book look good?
- Other decisions you will make include finishes and binding choices, inks, as well as packing and shipping.
- Can you afford to be green?
In this webinar you will learn how to minimize your book’s environmental footprint without breaking the bank.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, May 17, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know Karla Olson, Director of Patagonia Books!
Karla Olson is the Director of Patagonia Books, which publishes books as a mission outreach within the sports clothing company, Patagonia, Inc. She is also the president of Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local, a marketing coalition for authors. She has been in the publishing industry for over 30 years and is the owner of BookStudio, a publishing consultancy.