About the Program:
Build Your Audience First, Then Publish
Three of the biggest challenges we face in publishing are gaining awareness and interest for upcoming releases, standing out in a crowded market, and attracting a loyal readership.
This webinar will share how Ackerly Green Publishing overcame those challenges by creating a unique literary experience that drew in thousands of readers to an interactive story that acted as a prequel to our company-launching book release. This unique prerelease marketing tool led to hundreds of book pre-orders, thousands in merchandise sales, and helped create a thriving community of rabid readers, all before the book was in stores.
We’ll share concepts and resources to help you create your own immersive experience, for both fiction and non-fiction works, with concrete steps and clear walkthrough examples that will help you build an eager audience that’s personally invested in your next publication date.
This webinar will help you:
- Find the seed in your book that you can cultivate into both an immersive experience and a unique marketing strategy.
- Drive interest by crafting an interactive narrative that will draw readers into the worlds of both fiction and non-fiction works by making them feel like they are part of the story.
- Create simple, effective ads that will help you find the audience that’s ready to fall in love with your book.
- Build a platform that will allow readers to play and interact with the author, publisher, and each other, building a loyal tribe in the process.
Cut through the noise, connect with your most die-hard readers, and have them clamoring for your book, all before it’s released. Find out how in this IBPA PubU Online webinar!
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, May 3, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know CJ Bernstein of Ackerly Green Publishing!
CJ Bernstein writes immersive stories that shatter the line between reader and character. In 2016 he launched an online interactive experience called The Monarch Papers, a year-long narrative about dark magic, secret societies, and the altered history of the world. Readers could directly interact with characters, solve puzzles, unwind centuries-old mysteries, and even alter the outcome of the story.
CJ used The Monarch Papers to launch Ackerly Green Publishing and a new literary universe where readers can become characters, and their actions and decisions become immortalized in an ever-expanding series of novels. CJ lives in New York City with his husband, twins, and dogs.
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