About the Program:
Mastering Amazon: Ads, Your Backlist, and the Perfect Book Launch
This class will focus on key elements publishers need to know to maximize Amazon to fully support not just their current title, but how to leverage backlist titles, and plan better for future book launches.
We'll cover how to:
- Refresh Your Approach to Amazon Ads: With the new ads dashboard, working within Amazon’s ad system has gotten more confusing and more complex. We’ll look at some creative ways to drive more clicks and improve ranking.
- Optimize Keywords in Amazon Ads: How many do you need, and how can you find the right ones? Some new data suggests that the old ways of finding keywords are no longer working so it’s time to catch up.
- Leverage Your Backlist: If you have a single title that’s doing well there are some key strategies you can use to generate more exposure for your backlist.
- Create Successful Book launches: A title can really succeed when it’s launched on Amazon the right way. This is more than just quickly getting reviews, it’s also about boosting early exposure.
This webinar will take you through the steps you need to succeed in today’s Amazon landscape.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, March 29, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know Penny Sansevieri!
Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of eighteen books, including How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing for Authors, and How to Revise and Re-Release Your Book!
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