About the Program:
Using Free Online Data To Get Your Audience To Your Book
(rescheduled from March 13 to June 12, 2019)
Every consumer leaves behind little bits of data in the wake of their online journey—on your website, on social media platforms, and on other online communities.
This webinar will show you a few of the ways you can identify the most useful data morsels and how you can use them to point customers towards the book products you have—that they want.
- Consumer data definitions, meanings, and examples
- The four phases of the consumer journey
- Your consumer group
- Tools and platforms to gather and apply customer data, including Facebook, Google, Amazon, Twitter, Instagram, Soovie, Answer the Public, LibraryThing, Goodreads, and Right Relevance
- Content crafting for those platforms
- Creating a virtuous circle
Take your publishing business to the next level with the knowledge you'll gain in this IBPA PubU Online webinar!
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, March 15, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know Bailey Davis, Ingram’s Publisher Engagement Specialist!
Bailey Davis helps lead the newly formed Publisher Engagement team at Ingram Content Group. While Bailey started her career at Ingram in the Customer Service department, she quickly moved into a sales position, working with Independent Publishers. In this role, she educated and assisted mid-sized publishers in how best to utilize Ingram’s POD, digital and global distribution services to maximize their revenue. She also led efforts to build programs and services specifically designed for Independent publishers. Now, as Ingram’s Publisher Engagement Specialist, Bailey continues to find new and better ways to communicate and interact with all publishers. Focusing on the customer experience, she designs publisher-facing training, education, and events and works with internal product teams to build products and services that publishers need and want. Bailey received her B.A. degree in English and is now enrolled in the MBA program at Middle Tennessee State University.
Bailey Davis on Twitter | Ingram Content Group website