About the Program:
Making Your Licensing Pitch: Everything You Need to License Your Book
So, you've decided to broaden your book's market through licensing, but what do you need to do to make your licensing activity as successful as possible? In this webinar, we'll walk through everything you need to do to prepare for your licensing activities, looking specifically at foreign rights, serial, audio, book club, and merchandising. You'll leave our session knowing:
- ideal timing for your pitch (i.e., when do you pitch serial, foreign rights, etc.)
- the proper materials to include with your pitch
- how to craft your pitch
- where to locate the best prospects for your license
- the kinds of licenses you might exercise
- what license terms might look like
The skills learned in this webinar will be applicable to both domestic and foreign rights licensing. Real-life examples of successful materials and pitches will be shared!
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, February 15, 2019.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know publishing veteran MJ Courchesne!
Mary Jo (“MJ”) Courchesne is the owner and principal rights consultant of Gryphon Publishing Consulting, LLC. A publishing veteran with more than 20 years of experience in trade, academic, and direct-response publishing, she has spent the last 18 years specializing in licensing, subsidiary rights, and permissions. MJ is a polished presenter on copyright, and she firmly believes that everyone from authors to publishers to corporations should “know their rights” when it comes to intellectual property. To that end, she served as Adjunct Professor in The George Washington University's Masters in Publishing program for 11 years, instructing a course entitled Editorial Content, Rights and Permissions. She has also presented sessions on rights at the Independent Book Publishers Association annual conference, and is a member of IBPA as well as other publishing organizations such as the American Society of Picture Professionals, the Society of Children's Books Writers and Illustrators, and Washington Publishers.
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