About the Program:
Indie Bookstores and Indie Publishers/Indie Authors: How to Develop a Mutually Beneficial Relationship
As indies, we all face a similar struggle to get the attention of readers.
Indie booksellers want to carry diverse books, can't afford to stock books that won't sell, and are up against big box and online retailers.
Those very same online retailers can be good for indie publishers and indie authors, but indie publishers and authors also want to see their books getting distribution in the diverse world of indie bookselling, where handselling still reigns and customers trust their booksellers to lead them to good new reads.
How can we, the indies of the book publishing world, work together to help each other accomplish our goals? How can indie publishers and authors convince small and independent bookstores to stock and sell their books? And what can all parties do to help those books sell?
Can we make this a win/win/win for indie bookstores, indie publishers and authors, and readers?
In this webinar you will:
- Get pointers on how to craft your promotion to get the attention of indie bookstore buyers;
- Learn ways to create events that will entice independent bookstores to invite your authors to present at their stores;
- Share strategies for how to make those indie publisher and author events succeed;
- Gain a mutual understanding toward growing a mutually beneficial relationship.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of Friday, December 14, 2018.
*Please note that registrations received after 9:30am Pacific the morning of the webinar won't receive the WebEx log in instructions in time to attend live, but will receive the full video recording and presenter slides when they are sent out the Friday after the webinar.*
About the Presenter:
Get to know long-time book publishing industry professional, Lynn Rosen!
Lynn Rosen is the co-owner of Open Book Bookstore, located in Elkins Park, PA, just north of Philadelphia. She runs Open Book’s extensive program of classes, workshops, and events for readers and writers. Lynn is a long-time book publishing industry professional with many years of experience as an editor, literary agent, teacher, and author. Most recently, she was Editorial Director of Book Business magazine, and Director of Graduate Publishing Programs at Rosemont College. She has served as Editorial Director at Peter Pauper Press, as Senior Editor at Running Press and, earlier in her career, as an Editor in the Trade Division of Ballantine Books. In 1991, Lynn launched Leap First, an independent literary agency, which she ran until 1999. She is the author of Elements of the Table: A Simple Guide for Hosts and Guests (Clarkson Potter). Lynn graduated from the University of Pennsylvania with an Honors degree in English, and holds a Masters in English and Comparative Literature from Columbia University. She teaches writing and publishing classes at Open Book, and has been a professor at Drexel University, Temple University, Rosemont College, and numerous other academic institutions.