About the Program:
Do you know these five mistakes—and how to avoid them?
Ten years ago, Kathleen Kaiser published her own novel and made major mistakes in marketing the book. With 40 years of publicity/marketing experience, she realized she approached her book release as a writer and had forgotten to change hats and become a marketer. So, she decided it was time to learn more about book marketing.
She met and corresponded with top PR experts in publishing. She joined groups. She turned those learning points into actions by helping many authors launch their first or latest book as their marketing advisor and publicist. Kathleen has seen first-hand when books are on a professional schedule that utilizes a strategic plan to succeed, and when writers leap to get their book out and make all the mistakes that hinder sales.
Using examples from her own experience as an author and work with clients, Kathleen will go through The Five Biggest Mistakes Indie Authors Make When Launching a New Book and How to Avoid Them.
"Most of these mistakes are easy to prevent," said Kaiser. "Why spend months or years writing, and then launch the book out into the world without the proper support for success? I will go step-by-step through each problem and show a variety of ways to avoid becoming a victim of poor marketing decisions.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides by the end of the day Friday, October 12, 2018.
About the Presenter:
Get to know Kathleen Kaiser, President, Small Publishers, Artists & Writers Network!
Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans over 40 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s and 90s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows around the world. In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the arts nonprofit communities and publicity for authors. Her work includes past president and season producer of the Ojai Shakespeare Festival, past president of the Ventura County Writers Club, marketing for the Ojai Studio Artists, Ojai Art Walk, Ojai Art Center Theater, and other community organizations. She has produced the 805 Writers’ Conference for seven years.
Named Publicist of the Year in 2016 by the Book Publicists of Southern California for her contributions to the literary community, Kathleen maintains a small list of clients that allows her to continue her volunteerism, which includes being president of the national literary organization Small Publishers, Artists & Writers Network (SPAWN), marketing director and board member of the Ojai Film Festival, and organizer of a monthly literary meeting in Thousand Oaks, CA, co-sponsored by IWOSC and SPAWN.
Kathleen is a proud fourth-generation small businesswoman.