About the Program:
What would happen if nobody bought a single copy of your book?
The above question is an example of how to hook a reader and then reel them in—I mean, you’re reading this, right? This webinar shows you exactly how to use back cover copy to turn potential book buyers into committed ones. (We'll also explore the best designs and layouts for back covers.)
Every book has a back cover, but often times it’s wasted space. For many publishers and authors it's difficult to write the back cover copy for a book, so it's often thrown together at the last minute. Besides, who buys books by turning them over anyway?
Perhaps people don’t look at the back of a book as much as they used to, but that same copy can be used in many different ways and in various formats so it's important to get it right. Hey, it doesn't cost any extra to have a compelling back cover, so why not take full advantage of this valuable space?
There are seven keys to creating, compelling, clever, convincing, and concise copy that sells, and you’ll learn them all. It's time we make our back cover as good as our front cover—and webinar shows you how to do it.
Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides.
About the Presenter:
Get to know Lee Silber, Award-Winning Author!
Lee Silber is the award winning author of 23 books including Best Memoir, won at this year's San Diego Book Awards. His works include everything from novels and business books to parenting guides and self-help titles. The one thing they all have in common is strong covers (designed by Silber) and excellent back cover copy.