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PubU Online: Effective Book Marketing with POEM
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PubU Online: Effective Book Marketing with POEM

9/12/2018
When: Wednesday, September 12, 2018
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind
310-546-1818


Online registration is closed.
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About the Program:

At the time of booking this webinar, and up through the webinar actually taking place, IBPA was unaware that the Author Learning Center and Author Solutions have the same ownership. IBPA was also unaware that the presenter was the SVP of Marketing for Author Solutions until 2017. This IBPA PubU Online webinar in no way constitutes an endorsement of Author Solutions.

How do you create an effective marketing plan? In this practical seminar, informed by conversations with thousands of authors and publishers, Keith Ogorek will share a framework and easy-to-remember acronym for how to think about book marketing that takes the mystery out of the process. The acronym is POEM, which is taken from the first letters of Publicity, Online, Events, and Multi-Media. These four key activities are the elements of all effective integrated marketing campaigns.

During this 60-minute online webinar you will:

  • Identify the two most important factors that help create effective marketing campaigns.
  • Be clear on each of the activities that you utilize with POEM.
  • Have a check list of key questions to ask yourself as you create your plan.
  • Use a simple one page grid to identify the key activities to assure you get the most from your efforts.

Independent and author publishers: if marketing seems confusing or overwhelming, this is a session you will want to attend.

Can’t attend this webinar live? Sign up anyway and watch the recorded session at a time suitable to you. Everyone who registers will receive an email with the video recording of the webinar and a copy of the presenter slides.

About the Presenter:

Get to know Keith Ogorek, President, Author Learning Center

As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, Innovation–How Innovators Think, Act and Change Our World. He also has authored three books, A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self-Published Authors and written a number of helpful white papers including the popular 4 Paths to Publishing and Three Phases of an Effective Book Marketing Campaign. You will also find him speaking at leading industry events around the globe such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference among others. In addition, he is a regular webinar presenter for The Author Learning Center.

At the time of booking this webinar, and up through the webinar actually taking place, IBPA was unaware that the Author Learning Center and Author Solutions have the same ownership. IBPA was also unaware that the presenter was the SVP of Marketing for Author Solutions until 2017. This IBPA PubU Online webinar in no way constitutes an endorsement of Author Solutions.

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