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Publishers & Writers of San Diego (PWSD) "The Tao of Book Publicity"
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Publishers & Writers of San Diego (PWSD)

 Export to Your Calendar 7/28/2018
When: Saturday, July 28, 2018
From 10:00 AM to 12:00 PM Pacific
Where: Map this event »
Carlsbad Dove Library
1775 Dove Ln
Carlsbad, California  92011
United States
Contact: Karla Olson

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Book promotion strategies that work with Paula Margulies

$20.00 ($10.00 for Members)

In this workshop, book publicist Paula Margulies covers techniques that help authors successfully promote their publications. Workshop topics include:

  • how to build an author platform
  • guidelines for creating blog tours
  • how to set up a successful speaking tour
  • and how to obtain interviews with the media.

Margulies also discusses social media, book pricing and promos, and building an engaging author website, along with how to develop targeted publicity material, including front and back cover text, press releases, and Q&As, and tips for creating newsletter and media lists. Margulies is happy to answer questions about practical topics such as publicity costs, timing, and considerations when hiring a publicist.

Click here to learn more.


About Paula Margulies

Paula Margulies is an author and the owner of Paula Margulies Communications, a public relations firm for authors and artists. She has received numerous awards for her fiction and nonfiction, including her book publicity handbook, The Tao of Book Publicity: A Beginner’s Guide to Book Promotion, her debut novel, Coyote Heart, her historical novel, Favorite Daughter, Part One, and her short story collection, Face Value: Collected Stories. Margulies is a contributor to Author Magazine, the San Diego Examiner, and The Feisty Writer and has been awarded artist residencies at Caldera, Red Cinder Artist Colony, the Vermont Studio Center, and Centrum. Margulies resides in San Diego, California. For more information, please visit www.paulamargulies.com.


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