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ARCHIVE: "Ask an IBPA Board Member" Webinar Series: Robert Price, Price World Publishing
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When: This event occured on 04/03/2018
From 10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Angela Bole, IBPA CEO

Online registration is closed.
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Get to know ROBERT PRICE, Founder & Publisher, Price World Publishing!

The "Ask an IBPA Board Member" series is free-of-charge, but you must be an active IBPA member to register.

During IBPA's monthly "Ask an IBPA Board Member" speaker series, IBPA members meet and discuss book industry trends with a member of IBPA's Board of Directors. The series features a different IBPA board member each month, ensuring that IBPA members receive a unique point of view each time they join.

Looking for a recorded version of this webinar? IBPA members should email to request a recorded version of this webinar. The recorded version of this webinar is available until April 3, 2019.

About Robert Price, our April 3, 2018 featured board member!

Area of expertise: General Publishing

Robert Price of Price World Publishing in Columbus, OH is IBPA’s current board Chairperson and possibly the association’s record-holder for youngest start in publishing. He was a freshman at the University of Madison in Wisconsin when he first printed and sold a single-sheet of workout program instructions from his dorm room.

“I was a big-time fitness enthusiast, and I began creating copies of a workout program and selling them on eBay in response to years of people asking me for pointers in the gym,” he recalls. “I was hoping I could sell one or two copies a week for spending money. Positive reviews and more than 100 sales per week led me to turn that one-page program into 10 programs, and then 30 programs, and then 100.”

Enterprising business major that he was, Price soon decided to put everything together in a book, The Ultimate Guide to Weight Training for Sports. He didn’t keep careful records back in 2001 (remember, he was also finishing college and preparing for law school), but he believes that the book and its spin-offs, each focused on a different sport, now have more than 125,000 copies in print. The sports they cover include rugby, skiing, badminton, volleyball, and running, and the titles are available in German, Spanish, and French as well as English. The original Ultimate Guide—now one of Price World’s 55 traditionally printed titles—is also available as an e-book, and as an e-book enhanced with three-dimensional GIFs demonstrating exercises.

Although he finished his law degree at Ohio State University and was admitted to the bar, Price says his work as a law firm summer associate made him realize he was more excited about publishing than about law. “The idea of creating something from scratch was also very appealing,” he adds.

The success of his first fitness titles led Price to expand rapidly into a wide range of genres and topics, from politics to parenting. Because many of these new titles did not sell as well as expected, Price World returned its focus to sports and fitness until digital books became popular. “The lower production costs associated with e-books allowed me to again expand the scope with less risk. We now offer a broad range of fiction and biographies, and even some humor and poetry,” Price reports.

Publishers—and prospective publishers—need to focus on unique and compelling content, he believes, and on determining the best ways to promote that content once it’s in the marketplace.

Additional "Ask an IBPA Board Member" speakers:

November 7, 2017 
Karla Olson, Director, Patagonia Books

Areas of Expertise: Marketing, Professional Standards
[click here to register]

December 5, 2017
Joshua Tallent, Director of Education & Outreach, Firebrand Technologies

Areas of expertise: Digital Publishing, eBooks, Metadata
[click here to register]

January 9, 2018
Brooke Warner, Publisher, She Writes Press

Areas of expertise: Hybrid Publishing
[click here to register]

February 6, 2018 
Elizabeth Turnbull, Senior Editor & Partner, Light Messages Publishing

Area of expertise: Marketing
[click here to register]

March 6, 2018 
Richard Lena, Publisher, Brattle Publishing

Area of expertise: General Publishing
[click here to register]

May 3, 2018 
Robin Cutler, Director, IngramSpark

Areas of expertise: Print on Demand, Global Distribution, Working with Retailers and Libraries
[click here to register]

June 5, 2018 
Leslie Browning, Founder & Publisher, Homebound Publications

Areas of expertise: General Publishing
[click here to register]

July 10, 2018 
Shannon Okey, Publisher, Cooperative Press

Area of expertise: How-to Publishing
[click here to register]

August 2, 2018
Seth Dellon, Director of Strategic Development, Publishers Weekly

Areas of expertise: Book Reviews, Book Fairs, Foreign Rights
[click here to register]

September 4, 2018
Mark Wesley, Publisher, me+mi publishing

Areas of expertise: Children’s Books, Marketing, Publishing Business Models
[click here to register]

October 2, 2018
Ian Lamont, Founder, i30Media

Areas of expertise: Publishing Websites, Self-serve Advertising Programs (Amazon, Facebook, Google, etc.)
[click here to register]


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