Using Bacon’s MediaSource for Publicity Contacts

October 2003
by Thomas David Kehoe

In the August 2003 issue of the PMA Newsletter, Steve O’Keefe wrote a good
article about “How to Build Your Own Media List of E-mail Addresses.” He
mentioned Bacon’s MediaSource, but didn’t go into depth about this service.
Bacon’s MediaSource is a website (http://www.bacons.com) that lists more than a half-million media contacts. They make updates and corrections every day. Using Bacon’s MediaSource won’t guarantee that your books will be reviewed or that your press releases will be published, but at least you’ll always be talking to the right people, without wasting time.
Now for the bad news–along with some good news. The bad news is that Bacon’s MediaSource costs $2,395 per year. The good news is they’ve offered PMA members a lower rate.
Bacon’s MediaSource provides contacts for:

MagazinesDaily and weekly newspapersNews services and syndicatesTelevision, radio, and cable stations/networksTV/radio production companies and showsFreelancersInternet mediaAnalysts and research firms

What you get for each contact is:

NameBeat (subjects the person covers)AddressPhone numberFax numberE-mailWebsitePitching tipsBest times to contactPreferred method of contact (phone, e-mail, fax, or mail)Biography

Let’s walk through a search. Your book I Married a Satanist will be
published in three months. Your press releases and review copies have to go
out now. Let’s start with magazines. You ca…IBPA Members – Click here to view the full article (login required).

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