Unlimited Subscriptions: Five Things You Need to Know
This article was originally published at BookBusiness.
“One of the worst kept secrets in recent history was finally unveiled last Friday when Amazon announced their Kindle Unlimited. It has the potential to become yet another terrific service for consumers but many publishers and authors are less than enthusiastic about it.
Here are five important points everyone in publishing should keep in mind when analyzing Kindle Unlimited and the other all-you-can-read subscription services:
- Amazon just legitimized the model – I signed up for Oyster several months ago and I love it. When I mention Oyster and the all-you-can-read model to publishing industry friends they treat it like it’s a fad that will soon disappear. Now that Amazon is in the game it’s time for everyone to realize that the model is here to stay, regardless of what the naysayers think.
- It’s not for everyone – The industry’s 800-pound gorilla just showed up but I don’t expect a major impact in the short term. Amazon’s title assortment is pretty limited, particularly with no Big Five participation. That’s why I have no plans to ditch my Oyster subscription for Kindle Unlimited. The other important fact here is that a large percentage of book buyers will prefer to own their content, not rent it. Everyone didn’t stop buying tracks on iTunes when Spotify took off, so don’t look for any seismic shifts here either…