FAQ

Publishing FAQ—And Where to Learn More

What’s an ISBN and how do I get one?

An International Standard Book Number is a unique number that identifies your book and publishing company. Books cannot be sold through online or off-line channels without an ISBN number. ISBN’s may be purchased through multiple sources but RR Bowker is the ultimate source for the ISBN. Go to www.myidentifiers.com to learn more.

See also: The ISBN as E-book Identifier: Confusion and Concerns by Linda Carlson


BowkerIBPA members receive a 15% discount off all products and services sold directly on MyIdentifiers.com.

This includes ISBNs, E-Book Conversion and Distribution, Printer Quality Barcodes, and more!

MORE INFORMATION HERE.


What’s a Wholesaler, What’s a Distributor and What’s the Difference?

A traditional distributor processes and fills orders for publishers, warehouse’s publisher’s titles and has a sales force that proactively makes sales calls and presents titles to buyers. A traditional wholesaler, such as Ingram or Baker & Taylor, also processes and fills orders for publishers, and warehouse’s publisher’s titles but no salespeople will call or visit buyers. To learn more, see:

See also: http://www.ibpa-online.org/article-category/distribution/


What are some tips on getting my book printed and working with a printer?

Managing Book Printing Estimates, Part 1: Learn the Language by Joel Friedlander


How do I create e-books?

Options range from do-it-yourself with guidance from how-to books, articles, or online resources to hiring a full-service conversion company and various levels in between.

See also: E-book Conversion: When it Makes Sense and What Your Options Are by Linda Nix


How can I use Social Media to market my book?

Why Authors Hate Social Networking and How to Get Them to Promote Books Online Anyway by Stacey J.  Miller


What’s the secret for getting reviews?

See: Reviews: What About Formats and Fees by Linda Carlson


How do I sell my books to bookstores?

See: Pitching  Books to Indie Stores and Libraries by Linda Carlson


How do I sell my books to libraries?

See: Make the Most of the IBPA Library Mailing Programs by Stephanie Stewart


What are some techniques for selling online?

See: A Website Built to Make Money by Lee Foster


How do I (get, keep, spend, invest) money to run my publishing company?

See: Building a Better Budget, Part 7: The Broadest Benefit by Marion Gropen


What are some effective ways to promote my books?

See: A Book Promotion Checklist: When to Do What by Kate Bandos


What are some tips for success from other publishers?

See: From Idea to Animal Planet: The Curious Critters Formula for Success by David FitzSimmons


How do I sell my books on Amazon?

See: Amazon Availability: Part 1: Adjusting to Changes While Maintaining Profits by Aaron Shepard


What is “metadata” and why should I care?

See: The Link Between Metadata and Sales by Andre Breedt and David Walter


FAQ for Beginners

ISBN
– The ISBN as E-book Identifier: Confusion and Concerns by Linda Carlson (June 2011)

Distributor
– Toward a New Distribution Paradigm for Startups and Self-Publishers by Jacqueline Church Simonds (March 2011)
– Conduits to Customers, Part 1: Distribution Options by Linda Carlson (February 2011)
– An Evolved Distribution Solution by Florrie Binford Kichler (February 2011)

Wholesaler
Fresh Eyes on Wholesaler/Distributor Options by Janice Schnell (February 2012)

Printing
– Managing Book Printing Estimates: Part 3, Assess What the Printer is Promising by Joel Friedlander (July 2011)
Managing Book Printing Estimates, Part 2: Create a Request for an Estimate by Joel Friedlander (June 2011)
Managing Book Printing Estimates, Part 1: Learn the Language by Joel Friedlander (May 2011)

Ebooks
– Enhanced E-books: Why, When, and How Much? By David Marshall (June 2012)
What We Do and Don’t Know About the e-book Revolution by Mike Shatzkin (December 2011)
E-book Conversions: Ten Pointers to Ensure Reader Enjoyment (and Minimize E-book Returns) by David Wogahn (October 2011)
E-books: How Far, How Fast? By Dominique Raccah (September 2011)
E-book Conversion: When it Makes Sense and What Your Options Are by Linda Nix (August 2011)
E-book Formats: The Basics by Linda Nix (January 2011)

Amazon
Amazon Availability: Part 2: Plan B in Six Steps by Aaron Shepard (February 2012)
Keeping an Eye on Amazon:  Amazon as a Disruptive Force/Amazon’s Dominance and DRM by Mike Shatzkin and Joseph J. Esposito (February 2012)
Amazon Availability: Part 1: Adjusting to Changes While Maintaining Profits by Aaron Shepard (January 2012)

Reviews
Reviews: What About Formats and Fees by Linda Carlson (April 2012)
What to Do About Reviews (and Other Media Coverage) by Linda Carlson (April 2012)

Local Independent Bookstores
How to Have a Successful Bookstore Event by Melissa M. Williams (December 2011)
Bookstores: The Bigger Picture by John Mutter (September 2011)

Publishing Education
What’s a Publisher? By Florrie Binford Kichler (December 2011)
Best Advice: A Roundup of Words of Wisdom by Linda Carlson (October 2011)

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