Patagonia’s Book Program on Steady Climb
by Judith Rosen —
“After a slow start, Patagonia’s book publishing program has come into its own. The outdoor clothing and equipment company’s first book, Glenn Denny’s Yosemite in the Sixties, was copublished with T. Adler Books and distributed by D.A.P in 2007. Since that modest launch, Patagonia’s book division has undergone wholesale changes, and though Patagonia has kept its publishing program relatively small—22 books to date—it has found an increasingly large audience for its message. Last year, after moving to PGW for distribution, it had its best year ever. Book sales for the fiscal year that ended April 30, 2015, rose 86% over fiscal 2014.
Part of that increase is because Patagonia has begun taking its book publishing program more seriously. In 2012, it hired former book packager Karla Olson as director of Patagonia Books, to transform what was described to her as an after-hours project run by staffers who worked on books in addition to their regular responsibilities….”
(You can read the full article on PublishersWeekly.com.)