“A successful title is one that the reader finishes and feels satisfied that reading it was worth their time and money.”
Why did you become a book publisher? To introduce new children and YA authors to the reading world with the vision of setting the new standard in publishing. Vazdoo is a book publishing company that cares about their authors and producing good books.
What do you like best about publishing? Publishing is both a noble and rewarding profession. However, it takes an insurmountable amount of time, work, and money to produce a good product and develop a solid author.
What do you publish? Children through YA
What is the most effective form of marketing for your press? People. Every single person's contribution is a must to keep the marketing engine from stalling. I'd also add that the author must be 100% on-board to market their book. We will not sign an author who does not want to get out in the public eye. The author must be visible and accessible.
How do you define a successful title? A successful title is one that the reader finishes and feels satisfied that reading it was worth their time and money.
Tell us about one of your titles about which you are especially proud. We are a new company. Therefore, at this point in the game we are excited about our first release, 'Goodbye Poonjab' written and illustrated by Gabriel McMichael. 'Goodbye Poonjab' is a beautifully hand illustrated children's picture concept book that will be released May 5, 2015. This is a great story that tugs heavy at the heartstrings, but it has a happy ending as it should. The book also serves as encouragement to adopt animals from local shelters and it also aids parents in helping young children deal with the death of a family pet.
What has been your biggest challenge in achieving success? Again, we are a new company, so our biggest challenges thus far have been financing and staff.
What advice do you have for newcomers to book publishing? 1. Do you homework before you plunge into publishing. Because no matter how much you learn before you start...the real education comes once you actually begin the business. 2. Check your copyright and permissions, disclosure, and PUT IT IN WRITING. 3. Most new authors assume that the publisher's media liability insurance covers them if a lawsuit is filed. Please, please inform your authors that 95% of the time this is not the case, and they will be responsible for acquiring their own insurance. When a lawsuit enthusiast files suit against your author's book, they file against both the publisher and the author. I have heard horror stories from authors who assumed their publisher handled all that for them. True, it is in the contract, but most never read it completely. Sadly it is a lawsuit obsessed world, so please inform your author they need to protect themselves.
How will you and your company be positioned in five years? Our pledge is to do our best to publish good stories, that are well-written, for the youth market. We want to offer books with imaginative and solid stories that both entertain and educate. Books that contain no profanity or sex. We want to present stories that offer solid characters, strong relationships, and show positive life problem solving examples--while giving parents a little peace of mind about their child's book choices Therefore, fFive years from now we want to publish six great books each year.
When you're not fully immersed in publishing, what do you do for fun? I spend time with my family, play fetch with the dog, do something specifically to aggravate my brother once a month, and try to escape the office and get outdoors to view that glowing orb in the sky to reassure myself that it still exist...LOL.
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