“I enjoy the process of publishing the most. There are several steps you take like ISBN, copyright, Library of Congress, illustrator, editor, interior designer….each step had a divider in my publishing binder.”
Why did you become a book publisher? After years of writing, I decided to send out queries to find a match for my book whether it be a literary agent or a publisher. The work was time consuming and the research extensive in-between being a teacher and then a Mom. The stars aligned when I met a kind author who had self published. Her journey inspired me and lit the spark inside. Why can't I be my own publisher? And I did. I became a publisher to self publish my own book.
What do you like best about publishing? I enjoyed the process of publishing the most. There are several steps you take like ISBN, copyright, Library of Congress, illustrator, editor, interior designer....each step had a divider in my publishing binder. I loved the organization and how one step led to another and with each cumulative step leading to the finished product. I loved the means and I loved the end! It was very rewarding.
What do you publish? My book is a children's picture book called A Moment In Time. The underlying message of A Moment in Time is promoting mindfulness: that this vacationing family doesn't need to be packing it all in or doing a list of planned events, when all they need to do is be. Children are drawn to its rhythmic and colorful style; parents appreciate its hidden message. The end pages beautifully mimic the look of a family photo album with year round pictures of the family’s holiday celebrations and special times.
What is the most effective form of marketing for your press? I've done several types of marketing. I liked entering award contests. Usually placing in an award contest comes with a press release which is great publicity. I advertised in catalogs and did interviews with newspapers as well. But, my most effective form was Kids Buzz which is internet advertising. It places you on Shelf Awareness and Dear Reader. I did that through Deborah Sloan & Co. Here's a link to my first Kids Buzz: http://www.authorbuzz.com/kidsbuzz/butenas.shtml
How do you define a successful title? To me, a successful children's title is a book that makes children smile. I love when I hear about kids enjoying the book I published. Of course to sell it has to be relevant to what our culture likes to read. But success bottom line for me when in the business of children's books is one that children love and look forward to reading over and over.
Tell us about one of your titles about which you are especially proud. I am proud of A Moment In Time. I have written many stories about mindful family moments and A Moment In Time is the first published. I believe our life styles have become very rushed. With that, anxiety and stress increase because of people always on the go. I found peace in the singular moments with my family. Just sitting on the porch brings so much joy. I love sharing that with children. “This restful story with engaging illustrations captures the simple joys of hanging out together on a summer day. Family time doesn’t have to be all “go, go, go!” – sometimes the best moments are the quiet, unplanned ones. Children will enjoy seeking out the cheery red bird in each illustration, while parents will appreciate the author’s message.” writes Betsy Solon from the Brentwood library.
What has been your biggest challenge in achieving success? My biggest challenge was cost. I knew publishing would be expensive and expected that price. The cost of marketing was a surprise to me. Books don't sell themselves. You really need to market. And, marketing is expensive.
What advice do you have for newcomers to book publishing? My advice would be to be very organized. I would also suggest having a large budget for marketing.
How will you and your company be positioned in five years? I invest most all of my profits into marketing and publicity. In five years I would hope to have accumulated enough profit to publish 2 more books under The Perfect Moment!
When you're not fully immersed in publishing, what do you do for fun? I am a Mom and am continually amazed and inspired by my family. I also enjoy designing gift enclosure cards which are featured at select children’s shops in New England.
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