““To encourage literature and the arts is a duty which every good citizen owes to his country.” ― George Washington. I wanted to be involved in creating content that would encourage readers of all ages to Explore. Dream. Discover.”
Why did you become a book publisher? “To encourage literature and the arts is a duty which every good citizen owes to his country.” ― George Washington. I wanted to be involved in creating content that would encourage readers of all ages to Explore. Dream. Discover. (as our tagline suggests).
What do you like best about publishing? I love every aspect of the creative process! Becoming a publisher has allowed me to be an integral part of reading, writing, illustration, and education. It allows me to have a stronger voice as an advocate of literacy.
What do you publish? Currently our new, small press publishes children's and picture books. We have adult non-fiction and YA titles in the pipeline for 2015. This includes eBooks. Some titles will be paired with purposeful, educational materials and plush toys.
What is the most effective form of marketing for your press? Social media has been our best friend from the start. In particular, twitter has generated leads in all aspects of our company, even landing interns who just want to break into the business! Additionally, trade shows and (strategic) book festivals have been tremendous!
How do you define a successful title? Kids need to view reading as a joy, not a job. When a child is hugging one of your titles, or photographed sleeping with it because it's their favorite, I'd say that was a success! Titles for older kids and adults could be viewed similarly. They should be engaging enough to pull emotion from the older readers that makes them feel, "WOW!", that was a great book!
Tell us about one of your titles about which you are especially proud. Just one? That's like asking a parent to pick a favorite child! Each of our children's titles carry strong themes: honesty, love, facing fear. It's hard to choose just one, but I can say that I am especially proud of our first publication, The Pigs Did It!, by Candy Grant. This book was integrated into a piece of kindergarten reading curriculum. We even received a letter of interest from the Ezra Jack Keats Foundation as they wished to consider the author for New Author of the Year 2015. It was a thrill to receive that letter!
What has been your biggest challenge in achieving success? Like any start-up, finances and staffing are a big challenge. It's not possible to get everything done in one day on your own, so you have to prioritize and find unique solutions.
What advice do you have for newcomers to book publishing? Manage your expectations, focus on quality over quantity, and make customer service a priority. Be flexible! Even the best laid plans can be derailed. Additionally, pay attention not only to your customer feedback, but the feedback about your competitors. Knowing what they are doing right or wrong will only serve to help you.
How will you and your company be positioned in five years? In 5 years we hope to be selling globally, in multiple languages while developing state of the art, multi-sensory, interactive digital book content.
When you're not fully immersed in publishing, what do you do for fun? I have a photography, book, and tea addiction. I'm obsessed with taking pictures of my kids and/or the dog and love outdoor lighting in my photos. My TBR list makes my husband cringe (it's probably a fire hazard at this point), and a really good, fully steeped cup of tea can make or break my morning! Great tea suggestions are always welcome :)
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.