“I became a publisher because I love books! I found that the small, but wonderful, voices of the less-than-famous authors of the world were being ignored. “
Why did you become a book publisher? I became a publisher because I love books! I found that the small, but wonderful, voices of the less-than-famous authors of the world were being ignored. I felt that I could make a difference for a few of those voices by creating an accessible platform for publishing newbie authors. My youngest author, to date, is a 16-year-old mechanic who is working on a “how to” engine rebuilding manual. We are hoping to release that tome in 2015. It is thrilling for me to see the excitement in this young man’s eyes as he talks about sharing his experience with others. THAT is why I became a publisher.
What do you like best about publishing? The thing I enjoy most about publishing is the adventure. Each book is different and each day is a unique opportunity to share an author’s work with a new potential reader.
What do you publish? Romance, Romantic comedy, How-to (DIY), Childrens, YA and possibly something new that catches our eye!
What is the most effective form of marketing for your press? We operate on a fairly tight budget, so social media, blogs, and eblasts are our best avenues for marketing. As we expand our offerings we may have more influence in print publications and conventions.
How do you define a successful title? We define a successful title as one that continues to grow. If we see trends moving in an upward direction and the author is pleased – then we have success. The advantage of low overhead is having the flexibility to work with an author and find the best path to their readers.
Tell us about one of your titles about which you are especially proud. We are especially proud of IT'S NOT MY FAVORITE the first book in the LAKE EFFECT SERIES. This book was turned down by over 40 traditional publishers before it found its way into print through Sittin’ On A Goldmine Productions LLC. The book is picking up steam and getting great reviews. Here's the synopsis: The Hutchinson sisters grew up under the piercing, pious stare of a preacher’s wife. Plagued by her ever-disappointed refrain, “Well, it’s not my favorite." Their search to find their own way in the world has not been a screaming success. Break-ups, meltdowns, family secrets, wild nights and finally a journey of self-discovery to exotic New Zealand keep Gwenn and Rachel stumbling toward independence. So grab your parka and join the Hutchinson girls, as they experience the Lake Effect in Duluth, Minnesota!
What has been your biggest challenge in achieving success? The biggest challenge has been keeping up with the rapidly changing field of independent publishing! Electronic media and online marketing are changing on a nearly daily basis. It is critical to keep abreast of evolving trends and I am grateful for a resource like IBPA. I have also found a small contingent of publishers and authors who subscribe to the “pay it forward” philosophy, which I find quite rewarding. Sharing information, resources and mentoring newcomers is a great way to build an independent publishing network.
What advice do you have for newcomers to book publishing? My advice to newcomers is to take it one day at a time! If you try to swallow the whole pie at once you will most certainly choke and most likely quit. Take little bites and give yourself time to absorb all the information that you will undoubtedly uncover. There is a wealth of information online and there are many people who will gladly share the stories of their successes and failures. Be patient with yourself!
How will you and your company be positioned in five years? In five Sittin’ On a Goldmine Productions LLC will continue to give voice to up and coming authors. We will continue to be selective about the type and quantity of projects we accept, so we can continue to provide each author with hands-on, exceptional service.
When you're not fully immersed in publishing, what do you do for fun? When we are not fully engulfed in publishing we sleep. Once the bug has bitten it is very difficult to ignore the itch. There is always a new blog to read, a new group to subscribe to, a new social media trend to deconstruct, and a new author to mentor.
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.