“REUTS began with the sole goal in mind: treat authors how I would want to be treated by my publisher.”
Why did you become a book publisher? I began REUTS out of frustration. Having been previously published by another independent publishing company, and treated in ways I never imagined, I knew I wanted to try and make a difference. REUTS began with the sole goal in mind: treat authors how I would want to be treated by my publisher. That's why our contracts are author-friendly, and actually put most of the creative control and decision making in the hands of the author. The author holds the cards, we're just a support team of professional to help make the dream a reality.
What do you like best about publishing? Helping authors achieve their dreams. It's as simple as that. There are so many talented writers out in the world who are blocked by the requirement "you need have publishing credit to get published." We disagree, and look for those debut authors who just need something to believe in them, in their story, and in their future success.
What do you publish? Full-length YA and NA titles in all genres
What is the most effective form of marketing for your press? Social media and word of mouth. We are one of the more active publishers in the social writing community, interacting with our followers on a daily basis, supporting or friends and fans we have gone the self-publishing route, and hosting writing activities throughout the year. A company/product/service is nothing without the support of people who believe in you, so we're endlessly grateful for all the love we've received in our two years of business.
How do you define a successful title? From start to finish the improvements made on a title, and how it's received within the reading community. We like to read between the lines, and find titles that might need a little more elbow grease in the editing department, but the story beneath the words truly sparkles. Seeing a manuscript from start to finish, and then the positive feedback within the writing community truly defines the success of a title.
Tell us about one of your titles about which you are especially proud. Our current best seller is THE UTTERLY UNINTERESTING AND UNADVENTUROUS TALES OF FRED, THE VAMPIRE ACCOUNTANT by Drew Hayes, which has sold over 5,000 copies within the first five months on the market. It is a fascinatingly unique story about a normal (maybe even boring) individual who happened to cross paths with a vampire, and all the chaos (or lack thereof) that ensues. We guarantee you've never read a story like this before. Additionally, another one of our books—THE ROSE MASTER by Valentina Cano—has been reviewed by Publisher's Weekly, and has caught the eye of other influential individuals and companies.
What has been your biggest challenge in achieving success? The barrier to entry within the publishing community. Since we're still young, and many of our authors are debut authors with REUTS, it creates another hurdle in convincing the readership to take a chance on us and our books. As our collection increases we're sure this will change and evolve, but being a small fish in a very big pond has proven to be our biggest challenge.
What advice do you have for newcomers to book publishing? Don't cut corners. There's nothing that display your lack of experience than a poorly edited manuscript, or a clip art book cover. Make sure you invest in expertise where it counts, and especially with a good cover artist. They say not to judge books by their cover, but let's face it, we all judge books by their covers. It's the first thing we see, so it makes sense we'd use it as a point of reference. Don't cut corners. It will make you stand out like a sore thumb, and hinder you from the success you deserve.
How will you and your company be positioned in five years? We hope to continue to expand our collection, offering high-quality books to rival those produced by the Big 5. Our biggest goal is positioning ourselves into brick and mortar bookstores, so once we expand large enough and establish those connections we're sure it's possible. We hope to continue to offer our annual writing competition—Project REUTSway—and the anthology we publish of those winners. The anthology also allows us to donate to a literary charity, so we look forward to giving back to the community in any way possible.
When you're not fully immersed in publishing, what do you do for fun? Personally I find myself interacting with any form of technology and creating on a daily basis. When not publishing I fancy myself an author, and am working on two stories concurrently. In addition I find myself focused on digital design work on a frequent basis, and when offline I'm an avid video gamer and try to find as much time as possible to spend with my husband and our two four-legged children (a kitten and puppy who definitely keep us busy!).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.