“The rapidly changing environment and the use of technology is enhancing the experience for the reader and the publisher. It is a very exciting and historic time to be in this business, and we like being a part of that.”
Why did you become a book publisher? The rapidly changing environment and the use of technology is enhancing the experience for the reader and the publisher. It is a very exciting and historic time to be in this business, and we like being a part of that.
What do you like best about publishing? The feedback from our readers. We like hearing that we make a difference in the lives of our readers. That makes the low returns all worth the work.
What do you publish? Bokks with Social Justice Or Social Consciounes themes
What is the most effective form of marketing for your press? Social Media
How do you define a successful title? Recoups investment and moves people to think differently about the issues they face daily.
Tell us about one of your titles about which you are especially proud. Sally Field Can Play The Transsexual is our first title. We learned a lot in publishing it and love its content. It is a well-written and politically important novel.
What has been your biggest challenge in achieving success? It has been very difficult to keep the book visible without over exposing it to a small market. We can't afford to complete with the big guys so maintaining a presence has been very hard.
What advice do you have for newcomers to book publishing? Go slowly - the book publishing world takes much longer than any other. Plan for six months longer than you expect on each major piece of the process.
How will you and your company be positioned in five years? We hope to have five titles with the same kind of social relevance as Sally Field, We hope to humanize issues of social inequality and examine choices that are often vilified in our society.
When you're not fully immersed in publishing, what do you do for fun? We are a varied team with varied interests. We like the outdoors and are avid exercisers. If we coould read, publish and exercise all day, and take vacations to National parks and other amazing natural wonders around the world, we would be very happy.
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