“We love bringing wonderful new works into the world. In the past year, we’ve brought two award-winning titles to the public and helped authors reach new levels. That’s very gratifying.”
Why did you become a book publisher? As an aspiring author, I was sad to learn that there were few, if any, publishers looking for Westerns, so in 2009 I created a "for the love" Western ezine at FrontierTales.com. We published our first anthology of winning short stories and our writer friends pushed us to consider publishing other authors’ works. It seemed a good fit for our skillsets and interests, and a natural evolution. We had no idea what rewards — and challenges — it would bring!
What do you like best about publishing? We love bringing wonderful new works into the world. In the past year, we've brought two award-winning titles to the public and helped authors reach new levels. That's very gratifying.
What do you publish? Both fiction and nonfiction for middle-school and up, well-written, irresistible, and useful to readers. Occasionally, poetry. From sci-fi to minor-league baseball, the Apollo space program to humor, we support a wide array of writing and writers.
What is the most effective form of marketing for your press? Word of mouth via social media or person-to-person. Nothing motivates like a friend who says, "You've just got to read this book!" We believe the best way to sell books is to build relationships, not market a commodity. With the internet, it’s possible to relate to thousands of people around the world at your convenience. The sky’s the limit!
How do you define a successful title? A book is successful if it makes readers excited to buy the next one by that author.
Tell us about one of your titles about which you are especially proud. "Papa's Gold" won the Western Writers of America's 2014 Spur Award for Best Juvenile Fiction. Its author, a 92-year-old former English teacher and mentor named Ellen Gray Massey from Lebanon, Missouri, has been a true jewel in the writing world! It was an honor to be a partner to her in this tribute.
What has been your biggest challenge in achieving success? In an ever-shifting field such as publishing, being agile, adaptable, and attuned to the environment is critical. Balancing the fine details of a great book and the wide field of the industry is not easy. Small presses such as ours with much work and a small staff have the advantage of agility but the risk of being overburdened.
What advice do you have for newcomers to book publishing? Many small presses fail due to "irrational exuberance." Plan carefully, be conservative but optimistic, evaluate and adjust regularly. And whether you’re an author or a publisher, do it for the love — because there’s nothing you’d rather be doing.
How will you and your company be positioned in five years? We'd like to continue to be known as a high-quality, award-winning publishing house that seeks partnerships with authors who are actively building careers in writing.
When you're not fully immersed in publishing, what do you do for fun? Motorcycle riding, hiking, traveling, movies, and reading . . . always reading.
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