“I self-publish because I want to own every part of my creative work—the good and the bad. I also want to ensure my point of view is heard and at least considered in the world’s ongoing conversation.”
Why did you become a book publisher? I self-publish because I want to own every part of my creative work—the good and the bad. I also want to ensure my point of view is heard and at least considered in the world's ongoing conversation.
What do you like best about publishing? It gives my creativity a purpose. Every time I hit send on one of my books, I feel energized—doing what my heart most wants me to. And every time I help someone else get on their creative path, it magnifies that feeling even more. I love learning. I love being stretched. I love exceeding my last project. That's what I enjoy most about publishing.
What do you publish? It gives my creativity a purpose and lets me own every part of my work.
What is the most effective form of marketing for your press? That's hard to say, because there are simply so many channels, each with their own purpose. WHOLE, my monthly newsletter is great for nurturing and retention. Social media is my biggest source of new traffic—nothing drives people to my site like Twitter. And, for sales, word of mouth wins every time.
How do you define a successful title? If it teaches me something, stretches me, or is better than my last title, it's successful.
Tell us about one of your titles about which you are especially proud. My titles are so diverse, it's impossible. I am in love with my children's book, "What If". It's a touching little story that I carried in my heart for two years. "Be Seen" makes use of all of my corporate marketing experience (I had to get something out of it...lol). "Hello Life" is a deeply personal story of where I began, and when my life actually started. And lastly, "Don't Forget the Pepper Spray" is where my life and love of self-publishing began...among other important things in my life. Each book represents a part of my life, my journey and has been a stepping stone to the future me. I am especially proud of each one of them.
What has been your biggest challenge in achieving success? Responsibility. I have a family, and while I'd love nothing more than to drop everything and do this full-time, they have financial needs that can't wait a year for me to replace my lovely corporate income. The drive is here. The knowledge and experience is here. The commitment is here. I just have to wait a little bit longer for the time to be here....and I'm getting really close. (Then, watch out!)
What advice do you have for newcomers to book publishing? Patience. Learn the hard way. Listen to feedback—even if you hate it. Learn relentlessly. Above all, stick with it.
How will you and your company be positioned in five years? It will be profitable in 5 years. I'll have expanded reach and my key messages will be out there. The next five years will lay a strong groundwork for my next 15.
When you're not fully immersed in publishing, what do you do for fun? I love spending time with family more than anything. I also love to garden and be active outdoors. Lastly, I love spending time with other artists and entrepreneurs— they are fun, stimulating and keep me creative.
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